2025-2030 Strategic Plan Toolkit
The Oregon Wine Board is in the process of developing an updated 5-year strategic plan, which will guide its activities and investments from 2025-2030.
We are partnering with a Portland-based team from Coraggio Group, who are facilitating the process and ensuring an objective perspective on industry input into this process.
Questions? Email us.
Gina Bianco, Executive Director
Sally Crawford, Chief Financial Officer
Industry Listening Sessions: We want to hear from you.
In late winter, the OWB directors and staff will be hosting industry listening sessions to hear from the industry about your experience with and expectations of the Oregon Wine Board. We want to hear what’s working well, what could be done differently, and anything else you’d like us to know as we develop our new 5-year strategic plan.
Sign up to attend a listening session near you!
In-person opportunities
Click here to register for one of the in-person regional sessions shown below. Note, we are also hosting regional Salary & Labor Workshops on these dates. See further down this page for more details. You can register to attend either the listening session, workshop, or both.
Portland
Feb. 4, 2025
2-4 p.m.
Oregon Convention Center
Portland
Complete
Umpqua Valley &
S. Willamette
March 3, 2025
1-3 p.m.
SOWI Danny Lange Center
Roseburg
Complete
Rogue Valley
March 4, 2025
12-2 p.m.
SOU Stevenson Union Building Room 312
Ashland
Complete
Willamette Valley
March 17, 2025
1-3 p.m.
Chemeketa-Eola | Northwest Wine Studies Center
Salem
Complete
Columbia Gorge
March 20, 2025
1-3 p.m.
Rockford Community Grange
Hood River
RSVP by March 19
Virtual opportunities
For those who cannot attend an in-person session, we will host four Zoom sessions:
Session 1: Wednesday, March 19 1-2:30 p.m.
Session 2: Friday, March 21, 10-11:30 a.m.
Session 3: Tuesday, March 25, 9-10:30 a.m.
Session 4: Thursday, March 27, 11 a.m.-12:30 p.m.
Click here to register to attend a virtual listening session. You will receive a confirmation email with the joining link and a reminder 24 hours before the event.
Salary & Labor Workshops
Dr. Jeff Peterson, OWB’s research partner for the Oregon Wine Industry Labor and Salary Survey, will be hosting workshops to discuss the 2024 report and implications at a regional level. These will take place on the same date and at the same location as the regional Listening Sessions listed above. The times for these workshops are:
Roseburg – March 3, 11 a.m. – 12 p.m.
Ashland – March 4, 10-11 a.m.
Salem – March 17, 11 a.m. – 12 p.m.
Hood River – March 20, 11 a.m. – 12 p.m.
There will be a 1-hour lunch break following the Salary & Labor Workshops prior to the Listening Session. For industry members attending both, lunch will be provided.
Click here to register for the Salary & Labor Workshops.
