2024 Oregon Wine Symposium | Uncorking Success: The Vital Role of Public Relations and Meaningful Media Engagement in Building a Successful Wine Brand

This panel of subject matter experts will lead you on an exploration of the pivotal elements that elevate a wine brand to unprecedented success. In “Uncorking Success,” our seminar delves into the dynamic realm of wine brand Public Relations (PR) and Meaningful Media Engagement, unraveling the crucial threads that weave a compelling narrative around a wine brand.

Why does a wine brand’s story matter, and how can effective Public Relations strategies and Media Engagement amplify its resonance? Join us as we uncork the secrets behind building a robust brand identity that resonates with consumers, captivates industry influencers, and stands out in an ever-evolving market. Topics that will be touched on include.

The Power of Public Relations: Uncover the transformative potential of strategic Public Relations in shaping public perception. Learn how to navigate the media landscape, build relationships with key influencers, and leverage earned media to establish credibility and trust.

Meaningful Media Engagement: Explore the symbiotic relationship between wine brands and the media. Understand the art of crafting a newsworthy angle, developing compelling press materials, and engaging with media outlets to secure coverage that amplifies your brand’s visibility.

The Power of Wine Competitions: Understand which wine competitions are of most benefit to your brand and assess which wine competitions will set your brand in front of the highest caliber of media, sommeliers and masters of wine that help to increase brand and region success by communicating and supporting those regions and brands of quality in national and international markets.  

Bree Stock | Director of Education, Oregon Wine Board
Kayt Mathers | Founder, Play Nice Communications
Lydia Richards | PR Professional, Jackson Family Wines, Hispanics in Wine
Clive Pursehouse | US Editor, Oregon & Washington Correspondent, Decanter
Sarah Murdoch | Director of Communications, Oregon Wine Board