2024 Oregon Wine Symposium | Unveiling the Significance of Monitoring DTC Metrics: Navigating the Data-driven Landscape

Unravel the complexities of Oregon producers DTC metrics, with a special emphasis on insights from Community Benchmark and Wine Pulse, empowering wineries to thrive in the data-driven and AI era. In the dynamic landscape of modern business, where data is the key to informed decision-making, the monitoring of Direct-to-Consumer (DTC) metrics and the use of new AI tools to analyze your data has become paramount. 

This seminar delves into the essential aspects of why and how businesses should vigilantly track and analyze metrics associated with their direct-to-consumer channels, with subject matter experts John Keleher from Community Benchmark and Remy Sabiani from WinePulse. As e-commerce and direct sales continue to reshape the marketplace, understanding and leveraging DTC metrics using AI with focus on Oregon industry-specific sources, will ensure sustained business growth opportunities and success.

Jennifer Warrington | Partner / The Glue, WISE
John Keleher | Founder, Community Benchmark
Remy Sabiani | Owner WinePulse