2024 Oregon Wine Symposium | State of the Industry

Wine industry experts Lesley Berglund and Danny Brager return to the main stage to open the Oregon Wine Symposium with a State of The Industry update. This national sales channel focus will reveal the State of Direct-To-Consumer sales for Oregon and competitive states highlighting regional and varietal trends across the nation. Brager will summarize where the off-and-on-trade channels have been growing and contracting and what styles and trends we can expect to see success in 2024. As always this pair will bring their predictions and recommendations for focused growth and attention to these sales channels for Oregon producers for the coming year.

Lesley Berglund | Chairman, WISE

Danny Brager | Owner, Brager Beverage Alcohol Consulting