2026-2030 Strategic Plan

The 2025-2030 OWB strategic plan defines the shared vision, mission, values, and equity framework. These elements provide strategic clarity for the Oregon Wine Board and the Oregon wine community overall.

Vision
We envision a sustainable Oregon wine industry that is globally recognized for its leadership, craftsmanship, and commitment to excellence.

Mission
Empower and unite Oregon’s wine community through marketing, research, and education for the advancement of our world-class wines.