On behalf of the team here at the Oregon Wine Board, I’d like to say thank you to all of you who joined in to make Oregon Wine Month a great success. With your collaboration, May was unmistakably dedicated to Oregon wine at retailers and restaurants around the region, you were extra creative in your tasting rooms, and social media was abuzz with Oregon wine.
We always strive to improve year-to-year, and the numbers below show that together we stepped up our game again in 2017. However, as we look to how we can make next year even better – and ensure that we keep doing more of what’s working – we need your input. Please take about five minutes to complete the Oregon Wine Month 2017 survey to let us know what you want to see more of, less of, or done differently. As always, your responses are anonymous and reported in aggregate.
Here are just a few of the highlights from our 2017 Oregon Wine Month program:
164 restaurant locations participated in Oregon Wine Month by offering special flights or other promotions, up 86% from last year
5 retail chains in Oregon incentivized with wine steward display competitions
34 distributor locations received Oregon Wine Month POS materials, adding 8 locations around the Pacific Northwest
14 collaborative events and promotions hosted by regional associations statewide to coincide with Oregon Wine Month celebrations
131 tasting rooms requested the kit of materials to put on display; 20 more than last year
315 events posted to the consumer events calendar, up 24% from last year
17,500 page views of the events calendar, up 31% from 2016
20+ million impressions of Oregon Wine and Oregon Wine Month generated on Facebook, Twitter and Instagram during May
16,000 entries received in Oregon Wine Month sweepstakes, growing the OWB’s consumer contact list by 142% during the promotional period
Once again, thank you for your participation, and for your helpful feedback. Best wishes for a fantastic growing season.
Director of Marketing
Nominate an Oregon Wine Month Rep of the Year
Oregon Wine Month would not be possible without the hard-working distributor sales reps that call on top accounts, get those by-the-glass features and secure incredible retail display activity. In recognition of this, the OWB will honor two distributor sales reps as Oregon Wine Month Reps of the Year based on performance during May 2017. Who do you know that deserves to be recognized with this award? Learn more and submit a nomination by Jun. 15.
Oregon Wines Fly Free Participating Winery Survey
Earlier this year the Oregon Wine Board, along with our partners at Alaska Airlines and Travel Oregon, renewed the Oregon Wines Fly Free program into 2019. We will be creating new print and digital promotional materials to support Oregon Wines Fly Free participating wineries. Help ensure the materials we create are most useful for your tasting rooms by completing a short 3-5 minute survey. Get the survey link or learn about becoming a participating winery.
What is Your Winery or Vineyard Planning for the Eclipse?
As you’re no doubt aware, a total solar eclipse will roll across Oregon on Aug. 21, plunging parts of the Willamette Valley into darkness and attracting millions of visitors to the area. The OWB will be sharing winery and vineyard eclipse events through our social and newsletter channels throughout the summer. Post your eclipse events to the calendar.
Update Your Online Tasting Room Profile
The OWB’s newest resource for Oregon wine country visitors is an online database of 500 tasting rooms, searchable by nearly 50 unique parameters. To capture the most visitors for your tasting room, be sure to claim and customize your listing. Read more and find out how to update your profile.
Mexico Consumer-Oriented Inbound Trade Mission
Companies interested in the Mexico market can meet one-on-one with pre-screened qualified buyers from leading retail chains during an inbound trade mission in Portland on Jul. 24-25. The mission is sponsored by the Western U.S. Agricultural Trade Association (WUSATA). The deadline to register is Jul. 17 and the cost to participate is $15. Get more details and register to participate.
Korea Consumer-Oriented Inbound Trade Mission
Tap into Korea’s large and growing consumer-oriented products market by participating in an inbound trade mission sponsored by the Western U.S. Agricultural Trade Association (WUSATA) on Jul. 24-25 in Portland. The deadline to register is Jul. 17 and the cost to participate is $15. Get more details and register to participate.
Oregon Wine Symposium Content Now Open to View
Content from the 2017 Oregon Wine Symposium is now available for all to view. Prior to Jun. 1, the videos and presentation materials had been password protected, only available to Symposium attendees who completed the event survey. View the 2017 Symposium content.
OWA Immigration Forum in Southern Oregon
After a great response to the Apr. 20 forum in Newberg, the Oregon Winegrowers Association is taking its Immigration Forum to Southern Oregon. This OWA members-only forum is being held on Jul. 20 at SOREC in Central Point. Learn more and find out how to register.
Participate in the Wine Industry Immersion Program at Linfield College
The Wine Industry Immersion program at Linfield College runs every Tuesday and Thursday from Jun. 13 through Aug. 3. Each session is taught by a diverse set of seasoned industry professionals, encompassing the wine production process from vineyard to table. Learn more or register.
Summer 2017 Weather and Climate Summary and Forecast
On Jun. 6, Dr. Greg Jones of Southern Oregon University published a Summer 2017 weather and climate summary and forecast. This report looks back at May conditions, provides an updated drought watch, and forecasts June, July and August 2017. Read the report here.
Research Update: Nitrogen Management in the Vineyard and in the Winery
Dr. Paul Schreiner, research plant physiologist, USDA-ARS and Oregon Wine Research Institute, has prepared an update on research he is leading regarding nitrogen management in the vineyard and in the winery. This project receives funding from the Oregon Wine Board as part of its viticulture and enology research grant program. Read Dr. Schreiner’s research update here.
CALLS FOR WINE
Last Call to Submit Wines for the 2017 Oregon Wine Competition
Sip Northwest’s Best of the Northwest 2017 Competition
Sip Northwest is now accepting submissions for its sixth annual Best of the Northwest issue, which will come out in October. The wines will be tasted blind, with a panel comprised of the Northwest’s top palates, judges and professionals. Entries are due by Jul. 10. Read more details and get submission information.
2018 BRIT Sustainable Winegrowing Competition
The BRIT International Award of Excellence in Sustainable Winegrowing competition recognizes wineries with a “ground to glass” attitude towards sustainability. The competition focuses on taste as well as the three tenets of sustainability: environmental, economic, and social. The deadline to enter is Jul. 31. Find out more and get entry details.
American Wine Society 2017 Commercial Wine Competition
The American Wine Society (AWS) is the largest consumer-based wine organization in the U.S. It has conducted this prestigious competition annually for more than 30 years. This year’s competition will be held Oct. 31 – Nov. 2, and entries are due by Oct. 21. Find out more and get entry details.
Michigan Distributor Seeking New Oregon Producer Partners
U.S. Wine Imports, a specialty wine distributor in Michigan, is seeking to grow its Oregon portfolio. The firm sells primarily to restaurants and independent retailers and just celebrated 10 years in business. Get more details and contact information here.
Offer for Free Aerial Vine-Vigor Vineyard Mapping
Hawk Aerial’s proprietary Enhanced Vegetation Index (EVI) vineyard mapping service has been developed to specifically quantify vigor in grapevines. The company is offering free 10-acre trials of their EVI vine-vigor mapping service to vineyards in Oregon during June, subject to availability. Find out more and get contact information.
OVS Chemical and Fertilizer Container Recycling Day
Travel Oregon Matching Grants Application Period Opens Jul. 10
The Travel Oregon Matching Grants Program makes awards available to eligible applicants for projects that contribute to the development and improvement of local communities throughout the state. The application period for the next cycle of Competitive Small Grants and Oregon Wine Country Plates Grants opens Jul. 10. Draft guidelines are available to download to help you start preparing your application. Get more details here.
Chehalem Winery to Donate $40,000 in Wine
On May 15, Chehalem Winery launched its inaugural Making a Case for Giving campaign to celebrate Oregon Wine Month. Chehalem plans to give away at least 100 cases of wine to charities in Oregon and the Vancouver, WA metro area. Share this opportunity if you know of charitable organizations that may be interested in applying by the Jun. 15 deadline. Get details here.
Oregon Coast Aquarium Seeking Wineries for Major Donor Event
The Oregon Coast Aquarium in Newport is celebrating its 25-year history, and embarking on a major capital campaign to remodel and expand. They are seeking 10-12 Oregon wineries to pour at an invitation-only VIP event for 250-300 major donors and charter members on Jul. 21.Read more about the event and get contact information to participate.
Come Share Your Winery’s Story with the OWB Team
The OWB team always likes getting to know the wineries and vineyards we represent. Wineries are invited to OWB’s office to share their wines and brand story with us at 3:30 p.m. on Fridays. This is a great opportunity for you to get to know our organization better, ask questions of us and share your suggestions. Learn more and sign up for a visit.