Dear Friends,
First, Silicon Valley Bank’s annual State of the Industry survey is open only until this Saturday, Oct. 15. While it unfortunately conflicts more directly than usual with the harvest and crush, this particular study has become an increasingly important one for Oregon as our participation rate has ratcheted up a bit over time enabling Rob McMillan and his analysts to provide more relevant Oregon comparisons to other regions. Hopefully, you can find time to contribute your answers.
Second, we are looking forward to releasing the next edition of the Oregon Wine Touring Guide in early 2023. But we need your help by next Monday, Oct. 17 to ensure the tasting room listing are complete and accurate. Have a quick look at our recent email and the Tasting Room Listing Toolkit.
Third, register to join us next Tuesday, Oct. 18 at 11 a.m. for our next all-industry Zoom. If your schedule doesn’t allow you to be with us, we record all of these. Guests next week include speakers from Ellipse Analytics talking about the Clean Label Project, online retailer Vivino, and our friends from UC Davis and the CA Wine Institute with details on the grant-funded work underway to analyze wine samples and build a database of markers that will uniquely identify wines by region and help stop counterfeiters.
Finally, you’ve got about a month left to submit nominations for the annual Oregon Wine Industry Awards which will be announced early next year. The categories include Lifetime Achievement, Founder, Outstanding Industry Leadership, Vineyard Excellence, and Industry Partner.
We appreciate the long days (and nights) everyone is putting in, and the Oregon Wine Board managers join me in sending our good thoughts and warm wishes out to everyone for a safe and prosperous vintage. The early yield information sounds pretty remarkable after what we experienced in April. We hope to see you soon on the other side.
Tom Danowski
President
Marketing
2023 Oregon Wine Touring Guide: Review Your Printed Listing by Oct. 17
Working with our media partners, we are in the process of finalizing the printed tasting room listings for the 2023-24 Oregon Wine Touring Guide. In order to make sure that the information is accurate and current, we are encouraging wineries to review the listings and notify OWB if there are any changes needed. For more information on the review process, visit our recent email and the Tasting Room Listing Toolkit.
Promote Your Harvest: Share Content with Oregon Wine Board
OWB is looking to share the passion, hard work, and beauty of this special time of year with consumers across our social media platforms. Collectively, these platforms reach over 50,000 current and potential lovers of Oregon wine as well as industry members, tastemakers, and press, offering the opportunity to garner publicity and build excitement for your business. Wineries and/or vineyards are invited to send us photos and videos captured during harvest that will be promoted on relevant OWB channels with full accreditation and tagging. Upload your content using the Dropbox link or email directly to neil@oregonwine.org
Oregon Wine Month 2023 Sell Sheets Available Now
OWB is hard at work to deliver another strong campaign this coming spring. Industry members are invited to download and share the initial sell sheets. Promotional period specific and evergreen version.
Reminder: Order Your Complimentary Oregon Wine Touring Guides
As planning continues for the 2023 edition of the Oregon Wine Touring Guide, OWB is down to the last batch of 2020-22 editions and now is the perfect time to order copies. It is available for complimentary order and delivery to tasting rooms and tourism businesses throughout Oregon.
Education
Oregon Wine Symposium Announces Dates for 2023
The annual premier education event and trade show for the Northwest wine industry, the Oregon Wine Symposium, will once again return to the Oregon Convention Center on Feb. 14 – 15, 2023. The largest in-person wine industry symposium and tradeshow in the Northwest unites experts from the scientific and wine business communities to share the latest learnings, best practices, and industry expertise. After two years of hybrid events, the 2023 Oregon Wine Symposium will take place all under one roof, reuniting the Northwest wine industry for two days of learning, connecting, and growing together.
Press and Media
Media Opportunities: Calls for Wine
Decanter
The oldest consumer wine publication in the UK reaching millions of wine lovers in over 100 countries around the globe, has requested Albariño from Oregon. Samples must be received by Nov. 2. Learn moreThe Drinks BusinessThe Global Pinot Noir Masters recognizes and rewards the finest Pinot Noirs on the world stage and they are accepting entries for 2023 until Jan. 13, 2023. If you have any questions, please contact enter@theglobalmasters.co.uk.
Research
October 2022 Weather and Climate Forecast
Dr. Greg Jones recently published an updated weather and climate summary and forecast. This report looks back at September conditions and forecasts conditions for October, November, and December.
Silicon Valley Bank State of the Wine Industry Survey | Deadline: Oct. 15
Silicon Valley Bank’s annual survey of U.S. wineries is open through Oct. 15. To help your members prepare, view this PDF Guide with a preview of the questions that you can send them ahead of time. Respondents will receive full anonymous results, top level analysis, and relevant charts.
Volunteers Needed for 2023 Specialty Crop Research Initiative
The Specialty Crop Research Initiative (SCRI) provides nearly $80 million of funding each year for research and extension initiatives to address the critical needs of the specialty crop industry, and they are recruiting reviewers for their 2023 cycle. The total time commitment is around 10-20 hours over the month of February and March. If you’re interested in serving as a reviewer, please reach out to Jessica Shade at jessica.shade@usda.gov by Oct. 15.
Opportunities
Make a Nomination for the 2023 Oregon Wine Industry Awards | Deadline: Nov. 11
Nominations for the 2023 Oregon Wine Industry Awards are being accepted until Nov. 11. The awards recognize contributions to the industry in the categories of Lifetime Achievement, Founder, Outstanding Industry Leadership, Vineyard Excellence, and Industry Partner.
Other News
Protect Oregon Wine Legitimacy and Authenticity. Join CA and WA in Stopping Counterfeits
The California Wine Institute (CWI) has obtained a USDA Technical Assistance grant for 5 years of funding to build a robust database of wine samples in order to determine authenticity. Oregon has been invited to contribute to this effort. This important set of data will provide references for wine varieties and winegrowing regions. The only costs to the winery are for the sample collection (50 ml.) and shipment to, or drop-off at, the laboratory. Samples must be comprised of 95% or more of the principal grape variety. Learn more about how you can assist in helping identify Oregon’s standards of identity, and contact Dr. Patricia Howe phowe@WineNMR.org for additional information.
Tom Danowski
President
