JULY 16, 2025

A Note from the OWB Team

Dear Industry Colleagues,

As the Oregon Wine Board brings another fiscal year to an end, we reflect on our achievements of the past year and look toward the year ahead with great anticipation as we prepare to roll out our 2025-2030 strategic plan.

Over the past few months, our staff and Board have been working diligently to put the finishing touches on our strategic plan, which we look forward to sharing with you later this summer following final Board approval. It has been a thoughtful process that would not have been complete without those of you who engaged with us during our regional listening sessions as well as statewide Zoom meetings. The OWB directors and team exist to be in service to Oregon’s wine growers and producers, and we believe you will see that reflected in our new 5-year plan. We actively listened to your concerns, challenges, needs, and ideas for the future of Oregon wine. We are grateful for your participation and have worked hard to integrate your input throughout our planning process. Our new strategic plan is the key driver of the operational plan that informs our 2025-26 budget. If you are interested in learning more about our FY25-26 operational budget, visit the Annual Business Plan Toolkit where you can review it. R egister to join us next Tuesday, July 22 at 2 p.m. when we will present our proposed budget and take industry input. Our Board will review the budget revisions at its August meeting, including input received from industry members. Finally, we invite you to join the Oregon Wine Board team and special guest Danny Brager on Tuesday, August 5 at 10 a.m. for a mid-year State of the Industry webinar. Danny will share insights and data on Oregon wine’s performance during the first half of 2025, with a spotlight on Oregon Wine Month results. We wish all of you the very best, and look forward to working with you over the coming months and years to bring our plan to fruition to ensure that Oregon wine continues to be a bright spot in the industry here and around the world. Sincerely, Gina Bianco Executive Director

Marketing

Oregon Wine Month Recap Meeting

Thank you to everyone who helped make Oregon Wine Month 2025 a success! From in-store promotions and restaurant activations to digital campaigns and media partnerships, this year’s program drove strong visibility for Oregon wines across key markets. Want to see how it all came together?

Review our executed Media Plan.
Join us for the full recap and the Mid-Year State of the Industry Webinar on Tuesday, August 5 at 10 a.m. where we’ll share highlights, results, and key takeaways.

Social Media: Keep the Oregon Wine Adventures Coming

Summer is the perfect time to keep the momentum going. What is your Oregon Wine Adventure? Keep sharing your Oregon wine adventures and be sure to tag us so we can follow along and share the love! #OregonWine #OregonWineAdventure #DrinkOregon #SummerWithOregonWine

Education

Know Your Rights with the Innovation Law Lab: July 18 at 9 a.m.

Innovation Law Lab will conduct a Know Your Rights training on Friday, July 18 at 9 a.m., discussing constitutional protections for people and organizations, including information about how to protect your employees. Additionally, they will be sharing information about the Oregon For All rapid response and how you can stay connected to the statewide campaigns to protect immigrant Oregonians.

New Insights into Brettanomyces Wine Spoilage and Control: Workshops on July 29 & 30

Drs. James Osborne and Chris Curtin from Oregon Wine Research Institute at Oregon State University are hosting two half-day workshops to discuss the yeast Brettanomyces, and the wine spoilage it can cause. The workshop will provide steps winemakers can take to prevent the growth of this yeast in their wine, including findings from recent OWB-funded work conducted at OSU. The workshop includes a tasting demonstrating the many ways Brettanomyces can impact wine. Register here.

Tuesday, July 29, 8:30 a.m. – 1 p.m., Southern Oregon Research & Extension Center, Central Point
Wednesday, July 30, 8:30 a.m. – 1 p.m., Chemeketa Eola, Salem

Top Oregon Performers Share Strategies for Success: Webinar on July 31

Join Lesley Berglund of WISE Academy and John Keleher of Community Benchmark for a virtual panel discussion with some of the top performers in Oregon’s Direct to Consumer (DTC) indsutry. Register here.

Recordings Available: Grower Webinars

Recordings of two OWB-hosted webinars from late June are now available to view. Dr. Patty Skinkis discussed Critically Evaluating Vineyard Productivity: Considerations for 2025 and Beyond, while Tim Hanni demonstrated how to Make Informed Decisions with the Vineyard P&L Profit Planner Tool.

Immigration Enforcement Action Toolkit

This toolkit provides links to information for both employers and employees.

Research

July 2025 Weather and Climate Forecast

Dr. Greg Jones recently published an updated weather and climate summary and forecast. This report looks back at June conditions and forecasts conditions for July, August, and September.

West Coast Smoke Exposure Task Force: Newsletter and Mailing List Signup

The first issue of the West Coast Smoke Exposure Task Force’s (WCSETF) newsletter is available to download here. The publication includes research news; brief updates from California, Oregon, Washington and Idaho; article links; and upcoming events. Sign up here to receive future editions of this newsletter directly.

Press and Media

Media Highlights

Forbes published a list of Unmissable Food And Wine Stops In The Willamette Valley.

Granville Wine Co. couple & winemaking team Jackson & Ayla Holstein were profiled in Forbes.

Portland Monthly highlighted Oregon’s Wine Party Scene.

InsideHook listed Willamette Valley at the top of its list of 6 Domestic Wine Regions to Visit This Summer.

The News-Review celebrated 30 Years of Abacela Winery.

Opportunities

Cork Collective

Cork Collective is an opportunity for the Oregon wine industry to continue supporting sustainability initiatives. The Cork Collective is a national cork recycling initiative that turns used natural corks into materials for eco-friendly playgrounds and other sustainable projects. Place a free cork collection bin at your location and easily support this 501(c)(3) program. Interested in joining the movement? Email [email protected] and let them know that you would be interested in joining. They are offering free shipping during the first three months to the first 10 wineries to join. Upon joining, the Cork Collective will send you a recycling bin, a member’s sticker and a quick guide on how to send your corks to Amorim so they are recycled in their US production facilities.

Oregon Wine Press Call for Good Deeds Due July 31

Share examples of your winery’s generosity. Oregon Wine Press would love to hear from you! Please email Gail Oberst, [email protected] by July 31.

Call for Wine

Oregon Wine Press seeks the following varieties for Cellar Selects for review:

Chardonnay (+SPK). Please send TWO bottles of up to FOUR submissions per brand (brand means producer name). Varietal-specific sparkling wine accepted.

Send TWO bottles of each submission.
Include retail price.
Wine must be received by 5 p.m., Tuesday, July 22.

Please drop off or ship your submission(s) (by UPS or FedEx only) to or DROP off weekdays (8 a.m. to 5 p.m.) at: Oregon Lithoprint Attn: OWP Cellar Selects 1315 N.E. Miller St. McMinnville, OR 97128

Budget Planning

OWB FY25-26 Budget Input Meeting: Tuesday, July 22, 2-3 p.m.

As we close out FY24-25, we are working on budget revisions for FY25-26. A draft of proposed revisions have been posted on our website in the Annual Business Plan Toolkit. We greatly value the input of all OWB stakeholders and invite you to join us on July 22 at 2 p.m. to review the draft budget revisions and provide input.

The Board of Directors will vote on budget revisions at the August 8 meeting.

Upcoming Events

Industry event calendar | Consumer event calendar | Post an event

Blood of Gods Annual Merrymaking | July 18-19 | Event details and tickets

Inaugural Rocks District Winegrowers Basalt Bash | July 25-26 | Event details and tickets

Method Oregon | June 26 | Event details and tickets

OWB Public Board Meetings

August 8 | In-person (Ashland Springs Hotel) | 10:30 a.m. – 2 p.m. | Zoom link

December 5 | In-person (Portland – TBD) | 9 a.m. – 2 p.m. | Zoom link

For questions about OWB Board Meetings, contact [email protected]. Reminder: Add your industry and consumer events to the OWB’s events calendars!

5550 S. Macadam Avenue, Suite 100 Portland, OR 97239 503.967.8978

Grapevine Newsletter July 16 2025

JULY 16, 2025

A Note from the OWB Team

Marketing

Oregon Wine Month Recap Meeting

Social Media: Keep the Oregon Wine Adventures Coming

Education

Know Your Rights with the Innovation Law Lab: July 18 at 9 a.m.

New Insights into Brettanomyces Wine Spoilage and Control: Workshops on July 29 & 30

Top Oregon Performers Share Strategies for Success: Webinar on July 31

Recordings Available: Grower Webinars

Immigration Enforcement Action Toolkit

Research

July 2025 Weather and Climate Forecast

West Coast Smoke Exposure Task Force: Newsletter and Mailing List Signup

Press and Media

Media Highlights

Opportunities

Cork Collective

Oregon Wine Press Call for Good Deeds Due July 31

Call for Wine

Budget Planning

OWB FY25-26 Budget Input Meeting: Tuesday, July 22, 2-3 p.m.

Upcoming Events

OWB Public Board Meetings

Home

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Press

Education

Research

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Sign up for our Newsletter

JULY 16, 2025

A Note from the OWB Team

Marketing

Oregon Wine Month Recap Meeting

Social Media: Keep the Oregon Wine Adventures Coming

Education

Know Your Rights with the Innovation Law Lab: July 18 at 9 a.m.

New Insights into Brettanomyces Wine Spoilage and Control: Workshops on July 29 & 30

Top Oregon Performers Share Strategies for Success: Webinar on July 31

Recordings Available: Grower Webinars

Immigration Enforcement Action Toolkit

Research

July 2025 Weather and Climate Forecast

West Coast Smoke Exposure Task Force: Newsletter and Mailing List Signup

Press and Media

Media Highlights

Opportunities

Cork Collective

Oregon Wine Press Call for Good Deeds Due July 31

Call for Wine

Budget Planning

OWB FY25-26 Budget Input Meeting: Tuesday, July 22, 2-3 p.m.

Upcoming Events

OWB Public Board Meetings

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