DECEMBER 19, 2025

A Note from the OWB

Dear Industry Colleagues:

As 2025 draws to a close, your Oregon Wine Board team would like to wish every member of the Oregon wine community a joyful, relaxing and peaceful holiday season surrounded by those who bring warmth and cheer to your hearts. Our team is incredibly grateful to be in service to this amazing community and we admire your dedication to the art of growing and the craft of making some of the world’s most beautiful wines. To all who bring Oregon wine to life for all who enjoy it, we honor you. Cheers – with a glass of our favorite Oregon wines in hand – to you and yours. May you have a happy new year filled with great success in 2026! Our warmest wishes, Your Oregon Wine Board Team

Marketing

Holiday Campaign Highlights

The Give Oregon Wine campaign is amplifying awareness of Oregon wine throughout the season. Current campaign highlights include:

Oregon Wine billboards running statewide throughout November and December

Inclusion in the inaugural Wine.com Gift Guide (early November)

A Wine Spectator e-blast to 50,000 subscribers, spotlighting Oregon wines pairings for Thanksgiving (November 20)

A feature on KOIN’s Wine Wednesday segment highlighting Oregon sparkling wine (December 10)

Placement in Travel Oregon’s December Culinary issue, reaching 58,000 subscribers

Oregon Wine Month Point-of-Sale Now Available: Order by February 1

OWB has begun planning for Oregon Wine Month 2026 and is offering complimentary printed point-of-sale materials for use in tasting rooms and wholesale accounts. Please use this form to place your orders. To ensure delivery by early March, all orders must be submitted by February 1.

Available point-of-sale materials may be ordered by wineries, distributors, and on- or off-premise accounts, and include:

Case cards
Bottle neckers
Flyers
Table tents

The 2026 OWM Kick-off Meeting will be held in January. More information coming soon.

Oregon Wine Touring Guide 2026-2027 Now Available

Order a complimentary 40-count case for your tasting room and view the digital version online.

Collaborate with us on Social Media

Share imagery and videos of groups gathering, connecting and enjoying Oregon Wine in holiday settings and in your tasting rooms. Don’t forget to tag @OregonWineBoard and use #OregonWine so we can amplify your story.

Education

Register for Oregon Wine Symposium February 3 & 4: Prices Increase After January 15

The Symposium has been a pillar of Oregon’s wine community for more than two decades. This year’s program takes the best of years past and mixes in some fresh ideas inspired by thoughtful feedback from previous attendees.

On the agenda, you’ll find

Hands-on, interactive workshops with practical applications you can employ right away
High-impact, action-oriented panel discussions
Thought-provoking fireside chats
Research presentations from enology to economics
Ample networking time to connect and recharge

The best prices and group discounts are only available through January 15! Check out the program and register your team today.

2026 Silicon Valley Bank State of the Wine Industry: January 15 at 9 a.m.

Join Silicon Valley Bank on Thursday, Jan. 15 for their annual live, virtual event to review findings and analysis from their 2026 State of the U.S. Wine Industry Report. A panel of wine industry experts will present findings from the latest SVB State of the U.S. Wine Industry survey and discuss market sentiment, ongoing business challenges and share success stories. Register here.

Research

2025 Vineyard & Winery Census Launching Soon

The 2025 Vineyard & Winery Census is launching next Monday, December 22 on the accelerated timeline established last year. The study quantifies Oregon’s harvest, crush, and grape and wine sales, providing the most comprehensive picture of winegrowing and winemaking in Oregon. The 2025 grape and wine market dynamics make this report especially critical in this challenging time for the wine industry in Oregon.

One principal at each vineyard and winery business will receive the survey request from Jay Matonte, who is taking over as study lead from Bob Parker at the University of Oregon’s Institute for Policy Research & Engagement. Please contact Jay to update your company’s primary contact, or if you do not receive an email from him with the survey link by Tuesday, December 23. Learn more about the study here.

Economic Impact Study Update

Thank you to everyone who took part in the Economic Impact Study this fall. The research team is now working on analyzing data across a variety of sources and drafting the report, which is planned for publication around the end of January. Dr. Robert Eyler will discuss the findings at the Oregon Wine Symposium on February 4, along with a broader discussion of global and local economic forces impacting Oregon wine businesses.

December 2025 Weather and Climate Forecast

Dr. Greg Jones recently published an updated weather and climate summary and forecast. This report looks back at November and forecasts conditions for December, January, and February.

Press

Media Highlights

Congratulations to the producers of 46 Oregon wines awarded in the 14th Annual Best of the Northwest Wine Awards from Sip Magazine.
Oregon sparkling wine is making waves this holiday season:
- SevenFifty Daily reports the Willamette Valley as a sparkling wine region to watch in 2026.
- WineLine highlighted several Oregon sparkling wines for the holidays.
- Oregon sparkling wine took over Wine Wednesday on KOIN-TV.
Oregon is leading the charge on adapting to Gen Z wine consumption according to Food & Wine Magazine.

Opportunities

Houston Rodeo Wine Auction Item Donation: Deadline December 31

Oregon has been selected as the Featured Region for the 2026 Houston Livestock Show and Rodeo™ (HLSR), and one of the highlights is the Rodeo Uncorked!® Champion Wine Auction & Dinner on March 1, 2026. All Oregon wineries and wine related businesses are invited to donate items or experiences, which the Auction organizers will bundle into compelling packages. Donations must be coordinated directly with the HLSR:

Contact: Brett Meador | Donation Form

Participate in the 2025 Taste of Oregon Legislative Reception

The Oregon Restaurant & Lodging Association invites wineries from across the state to showcase their wines at this year’s Taste Oregon Legislative Reception, a key opportunity to connect with lawmakers, share your story, and highlight the strength and diversity of Oregon’s hospitality and tourism industry. Space is limited. Please contact Lauri Byerly at [email protected] or 503-805-4318.

Calls for Wine

2026 Sommelier Choice Awards—January 31, 2026 (Early Bird)
Paul Gregutt Wine Reviews — Open Year-round

Other News & Information

Fiscal 2026-27 Budget Season

OWB’s budget development for FY26-27 is getting started. A draft budget will be posted on February 5 followed by a public presentation on February 19. Register for the Public Budget Forum.

All details including timelines, dates, budgets, industry input form, meeting registration links, and recordings of public presentations are available on the Budget & Financials page of the industry website.

You can also share your ideas at any time via Budget Planning Ideas. If you would like to have a more in-depth discussion, please reach out to OWB’s Chief Financial Officer, Sally Crawford.

Events

Board Meetings

January 21 | In-person (OWB Office – 5550 S. Macadam Ave., Suite 100, Portland) | 11 a.m. – 12 p.m. Given limited space in-office, please confirm plans for in-person attendance with Stacey Kohler. For questions about OWB Board Meetings, contact [email protected].

Oregon Wine Symposium

The Oregon Wine Symposium is where the Northwest wine industry comes together to face today’s challenges and shape tomorrow’s opportunities. Priority registration is now open. Join us on February 3-4 in Portland. Industry event calendar | Consumer event calendar | Post an event

Reminder: Add your industry and consumer events to the OWB’s events calendars!

Grapevine Newsletter: December 19, 2025

DECEMBER 19, 2025

A Note from the OWB

Marketing

Holiday Campaign Highlights

Oregon Wine Month Point-of-Sale Now Available: Order by February 1

Oregon Wine Touring Guide 2026-2027 Now Available

Collaborate with us on Social Media

Education

Register for Oregon Wine Symposium February 3 & 4: Prices Increase After January 15

2026 Silicon Valley Bank State of the Wine Industry: January 15 at 9 a.m.

Research

2025 Vineyard & Winery Census Launching Soon

Economic Impact Study Update

December 2025 Weather and Climate Forecast

Press

Media Highlights

Opportunities

Houston Rodeo Wine Auction Item Donation: Deadline December 31

Participate in the 2025 Taste of Oregon Legislative Reception

Calls for Wine

Other News & Information

Fiscal 2026-27 Budget Season

Events

Board Meetings

Oregon Wine Symposium

Home

Marketing

Press

Education

Research

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DECEMBER 19, 2025

A Note from the OWB

Marketing

Holiday Campaign Highlights

Oregon Wine Month Point-of-Sale Now Available: Order by February 1

Oregon Wine Touring Guide 2026-2027 Now Available

Collaborate with us on Social Media

Education

Register for Oregon Wine Symposium February 3 & 4: Prices Increase After January 15

2026 Silicon Valley Bank State of the Wine Industry: January 15 at 9 a.m.

Research

2025 Vineyard & Winery Census Launching Soon

Economic Impact Study Update

December 2025 Weather and Climate Forecast

Press

Media Highlights

Opportunities

Houston Rodeo Wine Auction Item Donation: Deadline December 31

Participate in the 2025 Taste of Oregon Legislative Reception

Calls for Wine

Other News & Information

Fiscal 2026-27 Budget Season

Events

Board Meetings

Oregon Wine Symposium

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Press

Education

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