Whether you’re a seasoned sales manager, a direct-to-consumer specialist or a winemaker who does it all, opportunities abound to grow your sales know-how at the Symposium.

Owners and sales managers will get the low-down on the latest in marketplace dynamics at Outlook on the Wine Sector. This panel will touch on M&A and valuation trends and deliver a comprehensive view of the premium wine landscape in wholesale and direct channels, equipping attendees with insights to make smarter pitches and more informed business decisions.

The winemaker who wears many hats will increase their sales swagger at Get Out of the Cellar and Be a Seller. Hear from fellow winemakers who know how to close the deal by speaking the language of distribution and buildling relationships with buyers.

Lastly, DTC managers have an entire track dedicated to enhancing performance across their critical channel. But that’s not all! There’s also a DTC Management Roundtable Discussion during the Wednesday afternoon trade show break, where five DTC pros will host collaborative conversations on current topics within the direct-to-consumer channel.