Company | Abacela Vineyards and Winery |
Company Type | Winery and Vineyard |
Category | Sales or Marketing |
Description | In 1995 Abacela planted the first commercial Tempranillo vineyard in the Pacific Northwest. Early success with Tempranillo and several other grape varieties, such as Malbec, Syrah, Grenache, and Albariño, had a profound impact on the Oregon wine scene and beyond. Today, we continue to build upon a legacy of innovation in both grape-growing and winemaking in Southern Oregon. We host thousands of visitors each year from around the world at our Vine & Wine Center who come to taste our wines and hear our story. We are looking for a Marketing and Consumer Sales Manager who will play a critical role in all aspects of our visitor experience at the Vine & Wine Center and marketing efforts for our brand. This position requires a background in marketing and/or hospitality, strong leadership and communication skills, the ability to thrive in a fast-paced environment, and a high degree of professionalism. This is a great opportunity to join and contribute to one of America’s most innovative wineries. MARKETING DUTIES • Work with management team to develop and execute a social media strategy including content creation, monitoring business accounts on Facebook, Instagram, etc., and tracking analytics • Drive targeted email marketing campaigns to general mailing lists and wine club including content creation, scheduling, and analytics • Regularly update website including content to maximize SEO, adding and removing products, updating photos, etc. • Stay abreast of industry trends and strive to constantly engage with a new audience while expanding Abacela’s digital presence • Protect brand identity and reputation by ensuring all marketing content, both digital and other, are “on brand” and professionally executed • Create direct-to-consumer marketing and promotional materials such as menus, brochures, newsletters, tasting notes, etc. for use in our Vine & Wine Center and at events • Maintain and update a library of winery images for collateral material, trade, media, and other requests • Create and execute digital advertising strategy in collaboration with General Manager, National Sales Manager, and CEO TASTING ROOM DUTIES Set the tone for our Vine & Wine Center visitor experience with on-floor presence, guidance, and leadership. • Cultivate a Vine & Wine Center experience that is memorable, educational, and enjoyable for our guests • Communications with V&W Center staff: schedule, supervise, hire, and train/educate a small, professional staff of hospitality employees in our Vine & Wine Center and execute all aspects of daily Vine & Wine Center operations • POS/CRM management, maintenance, and training (Wine Direct) • Reservation software management and training (TOCK) • Accurately track and report DTC metrics to management team • Collaborate with management team to drive DTC sales and Wine Club conversions • Collaborate with management team to develop and execute unique elevated tasting experiences and events • Monitor guest inquiries via phone and email • Assist with onsite events such as club member pickups Requirements & Experience • Possession of bachelor’s degree is preferred. WSET/CRM certifications are a bonus • Minimum of 3 years marketing, hospitality, restaurant, or tasting room experience with supervisory duties • POS/CRM and reservation software experience a plus (especially Wine Direct & Tock) • Must be at least 21 years of age • Must have interest and curiosity about wine and wine production • Must be able to lift 50 lbs routinely and stand for long periods of time • Must be able to work some weekends and nights • Must have or be able to obtain a valid OLCC Server Permit and Food Handler’s Card |
Salary Range | DOE + Vacation + Benefits |
City | Roseburg |
State | OR |
AVA | Umpqua Valley |
Contact Name | Gavin Joll, General Manager |
Phone | 541-679-6642 |
gavin@abacela.com |