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Marketing & Consumer Sales Manager

Company	Abacela Vineyards and Winery
Company Type	Winery and Vineyard
Category	Sales or Marketing
Description	In 1995 Abacela planted the first commercial Tempranillo vineyard in the Pacific Northwest. Early success with Tempranillo and several other grape varieties, such as Malbec, Syrah, Grenache, and Albariño, had a profound impact on the Oregon wine scene and beyond. Today, we continue to build upon a legacy of innovation in both grape-growing and winemaking in Southern Oregon. We host thousands of visitors each year from around the world at our Vine & Wine Center who come to taste our wines and hear our story. We are looking for a Marketing and Consumer Sales Manager who will play a critical role in all aspects of our visitor experience at the Vine & Wine Center and marketing efforts for our brand. This position requires a background in marketing and/or hospitality, strong leadership and communication skills, the ability to thrive in a fast-paced environment, and a high degree of professionalism. This is a great opportunity to join and contribute to one of America’s most innovative wineries. MARKETING DUTIES • Work with management team to develop and execute a social media strategy including content creation, monitoring business accounts on Facebook, Instagram, etc., and tracking analytics • Drive targeted email marketing campaigns to general mailing lists and wine club including content creation, scheduling, and analytics • Regularly update website including content to maximize SEO, adding and removing products, updating photos, etc. • Stay abreast of industry trends and strive to constantly engage with a new audience while expanding Abacela’s digital presence • Protect brand identity and reputation by ensuring all marketing content, both digital and other, are “on brand” and professionally executed • Create direct-to-consumer marketing and promotional materials such as menus, brochures, newsletters, tasting notes, etc. for use in our Vine & Wine Center and at events • Maintain and update a library of winery images for collateral material, trade, media, and other requests • Create and execute digital advertising strategy in collaboration with General Manager, National Sales Manager, and CEO TASTING ROOM DUTIES Set the tone for our Vine & Wine Center visitor experience with on-floor presence, guidance, and leadership. • Cultivate a Vine & Wine Center experience that is memorable, educational, and enjoyable for our guests • Communications with V&W Center staff: schedule, supervise, hire, and train/educate a small, professional staff of hospitality employees in our Vine & Wine Center and execute all aspects of daily Vine & Wine Center operations • POS/CRM management, maintenance, and training (Wine Direct) • Reservation software management and training (TOCK) • Accurately track and report DTC metrics to management team • Collaborate with management team to drive DTC sales and Wine Club conversions • Collaborate with management team to develop and execute unique elevated tasting experiences and events • Monitor guest inquiries via phone and email • Assist with onsite events such as club member pickups Requirements & Experience • Possession of bachelor’s degree is preferred. WSET/CRM certifications are a bonus • Minimum of 3 years marketing, hospitality, restaurant, or tasting room experience with supervisory duties • POS/CRM and reservation software experience a plus (especially Wine Direct & Tock) • Must be at least 21 years of age • Must have interest and curiosity about wine and wine production • Must be able to lift 50 lbs routinely and stand for long periods of time • Must be able to work some weekends and nights • Must have or be able to obtain a valid OLCC Server Permit and Food Handler’s Card
Salary Range	DOE + Vacation + Benefits
City	Roseburg
State	OR
AVA	Umpqua Valley
Contact Name	Gavin Joll, General Manager
Phone	541-679-6642
Email	gavin@abacela.com