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The OWB’s ISTF meeting convenes representatives from regional groups around the state to discuss important topics and best practices in marketing, tourism promotion and media relations.

If you would like to attend, please contact Sally Murdoch.

10:30 to 11 am                Coffee, water, fruit, juices at Oregon Wine Lab, 488 Lincoln St Eugene, OR 97405

11 to 11:15 am                  OWB welcome, grants available and deadlines for grants

11:15 to noon                   AVA updates

Noon to 12:30                 Lunch, discussion on symbiotic relationships led by Morgen McLaughlin, WVWA

12:45 to 1:25 pm           Topic one: Led by Natalie Inouye, Travel Lane County and South Willamette Wineries on wineries working successfully with their DMOs and RDMOs, ideas such as Pinot Bingo. Two wine conferences coming to Eugene in 2020

1:30 to 2:25 pm             Key presentation: Tips and ideas for media discussion on how to keep Oregon at the forefront of national spotlight by tapping into local freelancer talent.  Sophia McDonald Bennett is a freelance writer, editor, communications consultant and pro tem faculty member at the U of O Lundquist College of Business. She covers food, wine, travel, interior design and sustainability.

Her work has appeared in SevenFifty Daily, 1859, Oregon Wine Press, Via, The Atlantic, and more. Sophia joined us on this year’s OWB/Travel Oregon July media tour and wrote this recent story about Leo Gabica at Sweet Cheeks for the Register Guard.  Sophia is based in Eugene and as well as being a mom to twins, she is a member of the American Society of Journalists and Authors, Fellow of the 2019 Symposium for Professional Wine Writers and has achieved her WSET Level 2 with Distinction.

2:25 to 2:30 pm             Wrap up, next steps