Are you curious to learn more about the visitors who come to taste wine in the Umpqua Valley – who they are, what they think of the wine region, and how they are spending their time and money? After an extensive survey process (made possible by support from wineries and other partners), we’ve got some answers for you!
Please join University of Oregon team from the Institute for Policy Research and Engagement that conducted this research for an informative and engaging session to explore the results of the 2018-19 Oregon Winery Visitor Survey for the Umpqua Valley.
The team will present their findings and lead a workshop to discuss implications and opportunities that these new insights present. The session will bring together representatives from the wine and tourism industries to learn about winery visitors in the Umpqua Valley, making it an opportunity spark collaborations that will strengthen the region’s visibility as a wine destination.