FEBRUARY 20, 2026

A Note from the OWB

Dear Industry Colleagues:

It was fantastic to see so many people gather at the Oregon Wine Symposium in Portland earlier this month. All told, the Symposium brought together more than 1,600 industry professionals from vineyards, wineries, associations, universities, vendors, service providers, and beyond. The energy throughout the event was palpable, as you showed up ready to tackle present challenges, contemplate new solutions, and spend time in community.

At the same time, many in our industry were overseas for a blitz of international marketing activity in key export markets of London, Stockholm, and Oslo, anchored by three days at Wine Paris. With more than a dozen Oregon wineries participating at this premier international trade show, these events are critical in supporting market development and brand building for Oregon wine. Check out this video that gives a behind-the-scenes look at how we brought a taste of Oregon to the global stage.

Thank you to everyone who attended and helped make these two major events a success! —Your Oregon Wine Board Team

Marketing

Oregon Wine Month Planning Deck Now Available

Oregon Wine Month is the launchpad for our new Spring campaign, positioning Oregon wine as “Where Adventure Meets Excellence.” This year’s strategy extends beyond May, building momentum through early summer with coordinated promotion, paid media, and storytelling. The Oregon Wine Month program deck and online toolkit is now available and includes campaign strategy and plans, along with creative assets and tools to help you participate and amplify the message.

Updated Oregon Wine At-A-Glance Map Now Available

The 2026 updated map is now available for digital download and use.

Oregon Wine Touring Guide 2026-2027 Now Available

The 2026-27 edition of the Oregon Wine Touring Guide is now available. This publication helps people explore Oregon’s diverse wine regions and inspires them to travel throughout the state. The Oregon Wine Touring Guide makes a wonderful addition to any tasting room. Order a complimentary 40-count case for your tasting room and view the digital version online.

2026 Oregon Wine Board International Events Registration

Registration is still open for OWB hosted international events in 2026. Space is available for events in Mexico City, Puerto Vallarta, Busan, Seoul and Vinexpo Asia in Hong Kong. There are no fees to participate, which makes these events good opportunities to grow your brand presence globally. Visit our international page for more information and to register. Please reach out to Margaret Bray with any questions.

Education

Oregon Wine Symposium Recordings Posted for Survey Respondents

Thank you to the hundreds of Oregon Wine Symposium attendees who completed our post-event survey. The OWS team and program committees consider this feedback seriously as we develop future events. If you took the survey and provided your email, you were sent a code at 9 a.m. on Friday to access the recordings and presentations, which are housed on the OWB’s industry website. The password protection will be removed at the beginning of May.

Southern Oregon Grape Day | March 10

The Southern Oregon Research & Extension Center in Central Point will host its 11th annual Southern Oregon Grape Day on March 10 from 8:30 a.m. to 3:30 p.m. In addition to OSU viticulture research updates and a panel discussion on the mealybug situation in Oregon, there will be two talks on Red Blotch virus. Pre-registration is required and closes March 3. Learn more and register here.

OSU Grape Day | March 31

The Oregon Wine Research Institute (OWRI) invites you to Grape Day on Tuesday, March 31, at the LaSells Stewart Center in Corvallis. This yearly event brings together researchers, students and industry partners to explore the science shaping Oregon’s wine and grape sectors. The program features presentations from OWRI scientists, an interactive poster session and student flash talks, and a keynote address from Dr. Markus Keller of Washington State University. See the agenda and register here – early bird registration is available through March 13.

PNW DTC Wine Symposium in Prosser | April 28

Wine marketing and sales professionals from around the Pacific Northwest are invited to the first PNW-focused DTC Wine Symposium. Held at the Walter Clore Center in Prosser, WA, this one-day conference focuses on practical strategies to grow sales, deepen loyalty, and strengthen customer experiences. The event begins with a casual welcome evening on April 27 hosted by Prosser Wine, followed by a full day program on April 28 featuring actionable insights, regional success stories, and time to connect with peers across the region. Learn more and register here – early bird tickets are limited and available through March 15.

Research

Complete the 2025 Oregon Vineyard & Winery Census by February 28

The 2025 Oregon Vineyard and Winery Census is open through Feb. 28, and every vineyard and winery business in Oregon is asked to participate. The Census is critical for our statewide wine industry as it helps tell the story of Oregon wine harvest, crush, and sales, for both the given year and over time. The link to the survey is sent directly to one person at each business from research partner Jay Matonte at the University of Oregon’s Institute for Policy Research and Engagement (IPRE). If you haven’t seen this message, please contact Jay for your business’s unique link. All information is held confidential by the UO research team, and all data are reported in aggregate only.

February 2026 Weather and Climate Forecast

Dr. Greg Jones recently published an updated weather and climate summary and forecast. This report looks back at January and forecasts conditions for February, March and April.

Press

Media Highlights

The Oregon Wine Symposium garnered media attention in Portland Business Journal, Capital Press, and Wine Industry Advisor.
Oregon sparkling rosé was highlighted as a perfect addition for Valentine’s Day in Forbes.
James Suckling reviewed over 200 Oregon chardonnay and chardonnay-based sparkling wines noting, “Oregon chardonnay has arrived with a level of site-specific transparency that rivals the best in the world.”

Opportunities

Tillamook Snack + Sip Event | May 3

The Oregon Wine Board is partnering with Tillamook’s Snack + Sip event on Sunday, May 3, at the Tillamook Creamery. There are spaces for eight wineries to participate in this event. Find more information and submit your participation request form here.

Northwest Food Show Opportunity for Wineries | April 19-20

The Northwest Food Show is the largest B2B foodservice event in the Pacific Northwest, and the age-restricted alcohol pavilion is one of the most visited areas on the Show floor. To support winery participation, the Oregon Wine Board will cover $500 of the $975 booth cost for the first five wineries to register. Space is limited and available on a first-come, first-served basis.

Revino SKU Request

Revino is collaborating with New Seasons and other key retailers to highlight wines in reusable bottles—and if you use Revino bottles, your participation is crucial. This data will help ensure your labels are featured (not recycled) and recognized in store-level signage, on digital platforms, and in customer education materials. Please take a moment to enter your SKU data for your Revino Reusable Bottle with Revino by Feb. 23.

Calls for Wine

2026 TEXSOM—March 11, 2026
Paul Gregutt’s Northwest Wine Guide—Open year-round

Industry Events

OWB Board Meetings

March 5 | In-person (Kraemer Farms — 13318 Dominic Rd., NE Mount Angel, OR 97362) | 10:30 a.m. – 2:00 p.m. Given limited space, please confirm plans for in-person attendance with Stacey Kohler.

Other Events

March 19 | Lecture Series: Built to Last: How Businesses Thrive Through Generations | Linfield University March 24 | Wine Business Executive Workshop | Linfield University

Reminder: Add your industry and consumer events to the OWB’s events calendars! Industry event calendar | Consumer event calendar

Grapevine Newsletter: February 20, 2026