Key Consultant – International Marketing & Export
Primary Responsibilities:
- Plan, facilitate and coordinate all trade and consumer marketing events both abroad and inbound as designated by OWB’s International Marketing & Export Committee (IMEC).
- Primary liaison for International Marketing & Export Committee, Oregon wineries, in market contractors and US partners including Northwest Wine Coalition, Washington State Wine Commission, California Wine Institute and NY Wine.
- Work to identify viable additional export markets and present to the International Marketing & Export Committee for consideration.
Bio:
Margaret was born and raised in Portland, Oregon but has been traveling and living abroad since she graduated from university. Her interest in wine started when she was living in Tuscany and working in tourism there. After working in aviation for five years where she traveled the world tasting wines along the way, she returned to Portland and began working at the Oregon Wine Board. During her time there she managed education and marketing efforts, both domestically and internationally. However, Italy was calling her back, so she moved to Florence where she started her formal wine studies while managing the international marketing program for OWB. Today she splits her time between Oregon, Italy and traveling the world promoting Oregon wines. She has consulted for many Italian wineries and has assisted in the international marketing strategy for Washington State Wines while working closely with associations for both California and NY. In her 13th year as an international wine marketing consultant, she has a vast network of wine trade around the globe and is interested in working with other regions to develop their international presence.
