As announced in August, the OWB is taking the Oregon Wine Trail to New York next May. New York is by far the top market in the country for fine wine sales, with a thriving ultra-premium category, strong community of wine writers and the most prolific and influential restaurant scene in the country.
If you’re interested in joining us for this Oregon Wine Trail event, mark your calendar for 10 a.m. on Friday, Oct. 26, when we’ll send instructions on how to register. The event will take place during the week of May 6; more details will be available at the time of registration.
Participation and Registration Details
What: Dedicated space to pour wines for trade, media and consumer audiences
Participation Fee: $650
Available Spots*: 50
Participating wineries will be required to provide the necessary wines and one or two representatives to pour. Your winery owner or a principal should plan to attend.
As the primary trade members that will be recruited to attend this event are buyers from top restaurant and independent retail accounts, participation is most suitable for wineries that are already working with a distributor in the New York market. The attendees will be decision-makers, so you will want to be sure you are well positioned for highly effective interactions.
*Given OWB’s scope of supporting Oregon wine statewide, these events present a unique opportunity to showcase the full gamut of winegrowing in Oregon, ensuring diverse representation of varieties and producers around the state. To help fulfill that, we will allocate the 50 slots by considering each region’s portion of the state’s harvested tonnage according to the OWB’s annual industry census. The regions are:
- Willamette Valley (includes Portland wineries)
- Southern Oregon (Rogue and Umpqua valleys)
- Eastern Oregon (Columbia Gorge and Walla Walla Valley)
Registration will be first-come, first-served, and any registrations exceeding a region’s allocation will be put on a wait list. After the initial registration period, if any region has not filled its allocated spots, the remaining spots will be filled with wineries on the wait list. Deadlines will be communicated when registration opens.
Set a reminder for Friday, Oct. 26 at 10 a.m. – don’t miss the chance to join us in New York.
