Executive Summary

Economic Value

The sum of all economic activity in Oregon related directly or indirectly to wine is over $2.7 billion. The net economic contribution, a measure of value added, is $1.56 billion. Some other key statistics:

  • In 2010, wine-related jobs in Oregon totaled at least 13,518; related wages topped $382 million.
  • Over 848 Oregon wine grape growers produced a crop whose total value in 2010 was $63.2 million.
  • 418 Oregon wineries bottled 1,752,963 nine-liter cases of wine and had revenues of over $252 million in 2010. Oregon wine and grape sales to other states/countries were $123 million.
  • Retail sales of wine in Oregon from all sources were nearly $707.8 million in 2010.
  • In 2010 wine-related tourism contributed $158.5 million in revenues to the Oregon economy
  • Wine-related activities contributed over $65 million in tax and licensing revenues to the state government in 2010
  • The Oregon wine and wine grape industries contribute an estimated $6.8 million annually to charities.
  • The 2005-2009 surge in planting invested $126 million into the Oregon economy.

View Economic Impact Study 2010(PDF) >