Oregon Wine Month is coming up in May, which presents our community with a powerful opportunity to join together to make a big impact in the marketplace. On Feb. 20, 2020, The OWB marketing team presented the elements of the 2020 activity plan, including consumer advertising and promotions, restaurant engagement, retailer programs, regional association activities and point of sale materials.
Watch the recording of this webinar and walk away with tools and ideas for taking advantage of the OWB-sponsored trade and consumer programs to drive sales and engagement with your Oregon wine brand, whether through direct-to-consumer or distributed sales channels.
On Sept. 22, 2020, OWB hosted a second conversation with experts about the challenges faced by growers and winemakers around the state due to fires. Part 1: Handling smoke-affected fruit in the vineyard and the cellar Scientists discussed: What to expect in the vineyard regarding ripening and grape chemistries Testing capabilities available at OSU, expected [...]
On Sept. 16, 2020, OWB hosted a webinar on the impacts of wildfire smoke on grapes and wine. This session featured research scientists, a representative from USDA's Risk Management Agency, and winemakers who have experience with smoke-affected grapes. This presentation is intended for Oregon vineyard and winery owners. Watch Webinar Recording [...]
On April 9 the OWB hosted a webinar to review the Coronavirus Aid, Relief and Economic Security (CARES) Act as it relates to the Oregon wine industry. This presentation was intended for Oregon vineyard and winery owners to obtain a deeper understanding of the CARES Act and the various Small Business Administration (SBA) loan programs [...]
On April 21, OWB hosted a second webinar to provide guidance on the financial assistance packages available as part of the federal CARES Act as it pertains to members of the Oregon wine industry. This session featured accounting, finance and legal professionals as well as the SBA’s Pacific Northwest regional administrator. Speakers answered questions about [...]