“Give Oregon Wine” is a holiday campaign open to all Oregon wine-related businesses, running from November 12 to January 1. The campaign has two key objectives:
- Promote DTC Sales: Boost online and in-person sales during this crucial holiday season.
- Encourage Wine Country Experiences: Highlight unique experiences for holiday gatherings and gifts.
OWB Support for Oregon Wineries
To support this initiative, the Oregon Wine Board (OWB) will:
- Create and share promotional graphics for participating businesses statewide.
- Build a promotional webpage on oregonwine.org.
- Promote the campaign across OWB’s channels and via paid digital advertising.
HOW TO PARTICIPATE
Step 1: Create a Seasonal Gift for Your Customers
- Wine: Designate one or more SKUs for holiday purchase (e.g., special reserve bottles, Magnums, Holiday Packs).
- Experience: Offer unique experiences that can be gifted or enjoyed together during the holidays, such as private tastings, vineyard tours, or wine and food pairings. (74% of people prefer experiences as gifts.)
- Gift Cards: Consider offering discounts for multiple gift card purchases (e.g., Buy 4 $50 gift cards for $175).
- Club Membership: Offer club memberships as a unique gift idea that fosters long-term customer relationships.
Best Practices:
- Simplify the buying process for your customers (e.g., clear “buy now” buttons, gift wrapping, shipping options).
- Include shipping deadlines and timelines.
- Consider incorporating a charity into your offer (e.g., donate $1 for every Holiday Pack sold to a chosen charity).
- Think about gifts that encourage return visits and brand loyalty (e.g., a $10 gift card with purchase).
- Explore solutions for corporate gifting.
Step 2: Make Your Seasonal Gift Available
- Clearly explain your promotional details on your website.
- Create visuals and social media posts to promote your gift. Digital assets and messaging suggestions are available below.
- Make your call to action clear and straightforward.
Step 3: Share and Promote
- Submit your business and your gifting opportunities here to be featured on our website in the Oregon Wine Gift Guide.
- Post your offer on Instagram and Facebook.
- Tag us @OregonWineBoard, and we’ll repost to help drive traffic.
- Use hashtags: #GiveOregonWine #OregonWine #TheGivingSeason
Download Graphics and Assets
- Digital Graphics: Digital graphics in various formats are available for download for use on social media, websites, and e-newsletters.
- Make Your Own: Customize OWB visuals or add “Give Oregon Wine” graphics to your branding. Customizable graphics are easy to download.
DOWNLOAD THE TOOLKIT VIA CROWDRIFF DOWNLOAD THE TOOLKIT VIA DROPBOX
Suggested Messaging:
- 🎁✨ This holiday season, give the gift of Oregon Wine! Share the joy of Oregon wines with your loved ones. #GiveOregonWine #OregonWine
- 🍷❤️ Looking for the perfect gift? Give the gift that brings your loved ones together with a taste of Oregon! #GiveOregonWine #OregonWine
- 🌲🥂 This holiday, unwrap the magic of Oregon! Gift a bottle of exquisite wine or an experience in our stunning wine country. Celebrate the season with flavors and adventures that linger long after the last sip! #GiveOregonWine #OregonWineAdventure
- 🎁✨ This holiday season, be the ultimate guest and bring a taste of Oregon to the table! Oregon wine makes the perfect host gift, adding a touch of local flavor and warmth to any gathering. Let’s raise a glass to good company and unforgettable memories! 🍷❤️ #GiveOregonWine #HostGift #CheersToTheHolidays
- 🍷❤️ Whether it’s a cozy evening by the fireplace or a festive meal with family and friends, Oregon wine has the power to elevate the Holiday season, creating memories that linger long after the last drop. Let’s raise a glass to togetherness, celebrating the joy of the season with every sip. Cheers to love, laughter, and the gift of connection! #GiveOregonWine #OregonWine
Reposting:
Hashtag your posts with #GiveOregonWine, #OregonWine, and #TheGivingSeason, and tag @OregonWineBoard. We’ll be sure to repost!
