Total Wine & More is planning to celebrate Oregon Wine Month system-wide in May. As you may know, Total Wine is a large retail chain with 193 stores across 20 states. Nearly half of their locations – 44% – are concentrated in Florida, Texas and California. See the Total Wine website for a map showing their retail store presence around the country. Total Wine is finalizing details of their Oregon Wine Month program, but the chain’s senior associate buyer of Northwest wines has said that the plan will include Oregon end cap displays, marketing through their consumer platforms, and in-store events. They want to bring as many Oregon wineries as possible to their stores during Oregon Wine Month to pour for shoppers. Wineries that have placements in Total Wine are invited to sign up for in-store tasting events throughout May at locations around the country. As you consider your strategy for working with Total Wine (or other retailers) around Oregon Wine Month, here are a few points to consider: Be sure to include your distributor early in discussions about where and how to best engage with retail partners Make sure you understand any discount structure involved with participation Ensure you … Continue reading Sign up to Pour at Total Wine During Oregon Wine Month