You already know that the Symposium's trade show breaks present opportunities to meet with more than 180 exhibitors, from lawyers to labelers to lab equipment. But if you find yourself looking for even more, check out other ways to maximize your time. Experimental Wine Trials Taste the real-life results of three vineyard and winery [...]

View this email in your browser HERE'S YOUR HOMEWORK ASSIGNMENT Study up to get the most out of Symposium Get more out of your Symposium experience by spending a little time brushing up on this year's panel topics. By reading a few short reports or watching recordings of past presentations, you'll be ready to absorb [...]

Whether you're a seasoned sales manager, a direct-to-consumer specialist or a winemaker who does it all, opportunities abound to grow your sales know-how at the Symposium. Owners and sales managers will get the low-down on the latest in marketplace dynamics at Outlook on the Wine Sector. This panel will touch on M&A and valuation [...]

The first day of the 2019 Oreogn Wine Symposium starts off strong with a keynote address from Sandra Taylor, author of The Business of Sustainable Wine. In addition to addressing sustainable winegrowing, her talk will focus on global trends and local opportunities in brand equity building and business sustainability, setting the gears in [...]

Nowhere in the wine industry does the changing climate have a bigger impact than in the vineyard. The Viticulture Track at the 2019 Oregon Wine Symposium offers new insights and strategies from current research that addresses threats to the vineyard exacerbated by shifting climatic conditions, including water availability and red blotch disease. Every session features a researcher [...]

Oregon wine is synonymous with quality. But you don't have to take our word for it. Just look at the outsized acclaim Oregon garners in Wine Spectator year after year: 20% of 90+ scores on domestic bottlings, despite producing just over 1% of the country's wine. This is a testament to the caliber of wine - and winemakers [...]

On average, wineries producing fewer than 5,000 cases sell 70% of their wines directly to consumers through their tasting rooms and wine clubs, according to the Silicon Valley Bank 2018 State of the Industry Report. With the majority of Oregon wineries producing around or below that threshold, the DTC channel plays a critical [...]