About Christina DeArment

Christina DeArment is the Manager of Trade Marketing for the Oregon Wine Board.

Announcing the 2017 Oregon Wine Month Reps of the Year

June 29, 2017|Grapevine, Oregon Wine Month, Trade Marketing|

After extensive deliberation, the Oregon Wine Board would like to congratulate the 2017 Oregon Wine Month Rep of the Year Award winners: Brad Hammond of Young’s Market Co. and Margo Durdel of Oregon Brand Management! On-Premise: Brad Hammond, Young’s Market Co. “’For the 2017 Oregon Wine Month, my objective was to spread the love and [...]

Announcing New Partnership With TEXSOM

June 8, 2017|Grapevine, Trade Marketing|

The annual TEXSOM conference is considered by many to be the most prominent and influential wine trade education conference in the U.S., offering seminars, networking opportunities and rare chances to taste premium wines from around the world. The conference boasts an impressive list of attendees including sommeliers, retail wine buyers, distributor/importer executives and sales reps, [...]

Announcing New Partnership With GuildSomm

June 8, 2017|Grapevine, Trade Marketing|

"A Tour of Oregon" podcast episode recently premiered  GuildSomm is a nonprofit international membership organization for sommeliers and wine professionals that helps members expand their knowledge of the wine world, network, and stay up-to-date on industry news and trends. The Oregon Wine Board has partnered with GuildSomm to produce an hour-long podcast and a ten [...]

Submit Wines for TEXSOM International Wine Awards by Jan. 31

December 26, 2016|Grapevine, Trade Marketing|

Awards organizers are seeking to expand Oregon representation for 2017 Awards The organizers of the TEXSOM International Wine Awards have let OWB know that they are hoping to see an increase in Oregon wine participation and diversity in the 2017 Awards to help fulfill their mission of offering wine professionals and consumers in the U.S. a [...]

Oregon Wine Resource Studio Updated

November 16, 2016|Grapevine|

In August 2016, the Oregon Wine Board released a new, web-based sales and training resource for the Oregon wine industry. The innovative Oregon Wine Resource Studio is a mobile-friendly website that houses a comprehensive suite of information and assets illustrating the distinctive aspects of terroir and culture that combine to make Oregon a world-class winegrowing [...]

TEXSOM Conference 2016 Recap – Las Colinas, Texas

September 12, 2016|Grapevine, Trade Marketing|

Christina DeArment, assistant marketing manager at the Oregon Wine Board, attended TEXSOM from Aug. 13-15, 2016 with the goal of learning more about the event and assessing opportunities for the Oregon wine trade marketing program. TEXSOM is considered by many to be the most prominent and influential wine educational conference in the U.S. offering seminars, [...]

Launching Summer 2016: A New Oregon Wine Education Website

February 29, 2016|Education, Grapevine, Trade Marketing|

At Oregon Wine Symposium on Feb. 24, the Oregon Wine Board Marketing Department announced a new Oregon wine marketing project that will be launching Summer 2016. Below is a recap; you can also watch a video of the 10-minute presentation here. As we confirmed in the latest Wine Opinions research, expanding availability of Oregon wine [...]

2016 Oregon Wine A-List Wine Program of the Year Announced, Program Expands

February 26, 2016|Grapevine, Trade Marketing|

At the Oregon Wine Symposium on Feb. 24, the Oregon Wine Board announced James Rahn of The Heathman in Portland as the winner of the 2016 Oregon Wine A-List Wine Program of Year. The Oregon Wine A-List Wine Program of the Year Award is the highest honor awarded by the Oregon Wine A-List restaurant awards program. For the past [...]

Oregon Wine Board is partnering with Portland Dining Month to promote the Oregon Wine A-List Awards

January 28, 2016|Grapevine, Trade Marketing|

Partnership will drive visibility of Oregon Wine A-List Awards program and 2016 winners through advertising and kick-off dinners The OWB was approached with a last-minute, cost-effective opportunity to partner with Travel Portland on its Portland Dining Month (PDM) promotion in March. As Portland is an important market to many Oregon wineries and has the greatest concentration of Oregon Wine A-List [...]

Oregon Winery Sales Channel Strategies: A Recap of the Direct Sales Conference

June 4, 2015|Grapevine, Trade Marketing|

 Striking a balance between direct-to-consumer (DtC) and the three-tiered system is becoming increasingly important in Oregon wine country. The state’s notoriety for high quality winemaking continues to spread across the world, however the majority of Oregon wineries only produce less than 5,000 a year. “If your winery is producing less than 150,000 cases a year [...]