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The Paris Wine Cup aims to recognize, reward and promote wine brands that have successfully been created to identify with and target a specific wine drinker. For any wine brand to earn its place on a retailer’s shelf or a restaurant’s wine list –  and then vitally stay there – they need to be marketable and consumer driven and not just produced in the general hope it can find enough people willing to sell and buy it. That is why the Paris Wine Cup is different. It will single out and shine the spotlight on those wine brands that consumers really want to buy and have a clear market value for trade buyers.

The wines will be judged into three key areas: Quality, Value for money and Package & Design.

The winners of Paris Wine Cup will be awarded either a Gold, Silver or Bronze medal with separate weighted marks awarded by the judges for the spirit’s quality and drinkability, value for money, and packaging and design.

To receive a Gold medal, an entrant must score 90 or over; to receive a Silver, a score between 76 and 89; and a Bronze, a score between 65 and 75.

Winning a Gold, Silver or Bronze medal is a clear way to demonstrate how well your product will be perceived in the marketplace.

EVENT HIGHLIGHTS – It would be a Closed Door Event, and your product would compete to around some of the best competitors in the beverage industry.

Visit Paris Wine Cup  to know more about the judging criteria. You can also e-mail your interest at aaron@pariswinecup.com or give a call at +44 0203 8580159 and our executive will reach out to you within 24 hours.