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Lesley Berglund, WISE Founder, and Liz Mercer will present this one-day management training that will focus on the strategy needed to raise your DTC game. Learn how to train your frontline tasting room staff to increase sales and club sign ups through: Focusing on the Brand First, Wine Second; Using the Power of Language and Creating more emotional connections. Then a deeper dive into your wine club strategy to better understand Customer Motivations, Acquisition, Engagement to increase club revenue, retention and loyalty.