It has been an exciting start to the year for Oregon wine in international markets. In the past two months many of your industry colleagues have carried the flag for Oregon in seven different countries by participating in Oregon Wine Board-organized trade tastings and educational seminars. Our consistent presence in those markets is paying off with an uptick in importer activity and an elevation of general interest in our region. Here are a few highlights from the past two months:
- With great success, Mike Coveny and Kate Sweet from Hilltop Wines organized tasting and evening events in London, which drew a great roster of media this year, including Oz Clarke, Jancis Robinson and Steven Spurrier.
- London was followed by an effective Go West trade and consumer tasting in Stockholm, Sweden, highlighting Oregon, Washington and California wines.
- The Europe tour concluded with participation in our most active ProWein yet in Dusseldorf, Germany. The New World hall was buzzing for all three days, drawing a lot of attention to our Oregon and Washington booth.
- In Japan, trade tastings in Toyko and Osaka confirmed continued enthusiasm for Oregon wines, while our Seoul, South Korea tasting event was enhanced by a partnership with USDA to highlight the food friendliness of Oregon wines.
- Today in Toronto, Ontario is Taste Oregon, one of the largest international events OWB has ever hosted, highlighting more than 40 Oregon wineries and 200 wines. You can follow the activity on Instagram at @tasteoregoncanada.
If you are interested in more details on our international events, you can email Margaret Bray to sign up to receive our international marketing newsletter. All of our international events are funded through USDA grants and conducted in partnership with the Washington State Wine Commission.
On a separate note, if you missed it earlier this month, you can watch a recording or view the slideshow from the Oregon Wine Month webinar, which is full of tips for making the most of the Oregon Wine Month campaign for your business. Don’t forget to submit your May events to our consumer calendar.
Finally, I am pleased to announce that Bree Boskov, MW is joining the OWB team as Education Manager. Bree hails from Australia and has an extensive background working in many facets of the wine industry including on-premise, distribution and education. Her hands-on experience in these areas, combined with her knowledge of curriculum development through working with WSET, will help her enhance and expand our educational programming. Please join us in welcoming her to our community!
VP Finance and Administration