Popular Oregon Wine Symposium presenters WISE Academy are hosting a series of classes on DTC sales and marketing in the Willamette Valley throughout June. Employees of Oregon wineries can save 15% off registration using code OWB15.

June 5, 9 & 15
WISE #213 WINE CLUB MANAGEMENT CERTIFICATE
Develop and manage a club with loyal members and low attrition that hums with database efficiency. This 3-day course focuses on all aspects of strategic wine club management, including club design, member acquisition and retention, and metrics and measures. Emphasis is placed on wine club direct to consumer best practices and integration with other DTC functions at the winery. LEARN MORE

June 6, 7 & 13
WISE #111 TASTING ROOM PROFESSIONAL CERTIFICATE
This 3-day class is designed to raise the sales and customer service skills of tasting room staff, including cultivating loyal fans, understanding buying behaviors, building rapport, and advanced wine tasting & service techniques. LEARN MORE

June 6 & 8
WISE #116 OUTBOUND PHONE SALES MASTERY
This course covers all elements needed to succeed at the phone calling effort and increase revenue: Psychology of Sales; Scripting; Map of the Phone Call; Establishing Rapport; Power Wine Descriptions to Achieve Sales; Upselling and Cross Selling; Skillful Questioning; Listening Skills & more. LEARN MORE

June 8,12 & 16
WISE #211 TASTING ROOM MANAGEMENT CERTIFICATE
This 3-day course focuses on the strategic needs of tasting room managers. Topics include team management, retail and merchandising fundamentals, and sales best practices and measurement techniques. Learn what it takes to build a first-class tasting room team and manage them to their full potential. LEARN MORE

June 14
WISE #205 DTC METRICS INTENSIVE
This one-day overview is designed to help attendees better understand the metrics required to manage the various DTC channels (tasting room, wine club, online, events, phone sales, direct sales, etc.). This workshop uses real-life experiences to explain DTC channels and their connection to ROI. LEARN MORE