Oregon Wine Symposium 2016|Striking a Balance with Multichannel Engagement

Why is diversifying and balancing your sales efforts across channels important? Join this knowledgeable panel for a dynamic and interactive session to learn strategies for evaluating your brand’s point in its lifecycle, insights on your competitive environment and how to leverage your unique assets to develop a profitable growth plan. Panelists will share strategies that will include information on pricing for minimizing channel conflict and best practices on managing distributors to complement your direct-to-consumer program. Questions from the audience will be encouraged throughout this session to create an informative and collaborative forum.

  • Moderator: Allan Carter
  • Speakers: Eugenia Keegan, David Millman and Lindsay Woodard