This toolkit explains the tasting room itinerary tool (for convenience herein referred to as Explore) housed on the OWB’s consumer-facing website. Below you will find information on how to create, claim and customize your tasting room listing, as well as promotional ideas and assets to share with your fans and visitors.

If you’re unfamiliar with the Explore tool it can be found with the following pathway:

www.oregonwine.org > Visit > Explore Tasting Rooms [here]

INFORMATION

AUDIENCE AND PURPOSE

The Explore tasting rooms tool was designed to help wine country visitors easily identify the wineries that best match their visit objectives, be they a specific grape variety, an onsite amenity or a region. Additionally, that same functionality has been designed to entice prospective visitors by demonstrating the volume and value of Oregon’s diverse tasting room experiences.

USE AND BEST PRACTICE

To make the most of your tasting room listing, imagine you’re a prospective visitor. Be as thorough in your listing details as possible, and where possible include pictures of your tasting room and other public spaces. Show visitors where they will be and what they can experience.

Back to top ^

TAKE ACTION

CLAIM & BEAUTIFY YOUR TASTING ROOM LISTING

Claiming and beautifying your tasting room listing will ensure your vital visit information – such as hours, tour availability and address – are accurate. Further, the grape varieties, features, and region data will ensure you’re giving potential visitors every opportunity to find your tasting room. The process is simple and fast.

Click here for visual step-by-step instructions.

  1. Go to visit.oregonwine.org and register for an account
  2. After you’ve registered search for your tasting room(s) by name
  3. Click the “Claim Listing” link on each tasting room profile
  4. Each claim must be approved by the OWB so please allow 24-36 hours
  5. If you can’t find your tasting room via search, email kai@oregonwine.org
  6. Once your claim has been approved, sign in, navigate to your profile and click “Edit Listings”
  7. Update your tasting room information and photography

CREATE YOUR TASTING ROOM LISTING

If you can’t find your tasting room listing email Kai McMurtry. He will assist you in resolving the issue.

Back to top ^

TOOLS AND ASSETS

EXPLORE DIGITAL ASSETS

Visual assets for print or digital sharing coming soon.

SOCIAL MEDIA

Social media is a great way to share this new itinerary tool with your audience. Be proactive and engaging with your social media, but also thoughtful in your frequency and timing. Consider the on-page “features” that your tasting room offers and how each one may inspire a post to engage a segment of your audience.

facebook icon 

Facebook is the social media platform with the largest audience. The more users engage with your content by liking, sharing and commenting, the more visible your posts will be to others. Tagging the Oregon Wine Board, as well as including hashtags will also broaden your post audience.

Official Facebook Account: @OregonWineInfo
Suggested Hashtag: #oregonwine

Instagram is a visual platform. Strong photos and videos are essential for user engagement and follower growth.

Official Instagram Account: @oregonwineboard
Suggested Hashtag: #oregonwine

twitter-icon

Twitter is a social media platform that enables users to send and read short 140-character messages. Twitter can be used to share news and ideas about your tasting room and general Oregon wine country travel. For the most exposure, feature engaging posts that will inspire your followers to re-tweet your post.

Official Twitter Account: @oregonwineboard
Suggested Hashtag: #oregonwine

Back to top ^