This toolkit explains the tasting room itinerary tool (for convenience herein referred to as Explore) housed on the OWB’s consumer-facing website. Below you will find information on how to create, claim and customize your tasting room listing, as well as promotional ideas and assets to share with your fans and visitors.

If you’re unfamiliar with the Explore tool it can be found with the following pathway:

www.oregonwine.org > Visit > Explore Tasting Rooms [here]

INFORMATION

AUDIENCE AND PURPOSE

The Explore tasting rooms tool was designed to help wine country visitors easily identify the wineries that best match their visit objectives, be they a specific grape variety, an onsite amenity or a region. Additionally, that same functionality has been designed to entice prospective visitors by demonstrating the volume and value of Oregon’s diverse tasting room experiences.

Additionally, the tasting room and business information captured in each listing is also used to populate listing data in the Oregon Wine Touring Guide and the Wine Board’s internal database. Keeping your tasting room listing detailed and accurate ensures your businesses data is as useful as possible for the Wine Board’s programs and communications.

USE AND BEST PRACTICE

To make the most of your tasting room listing, imagine you’re a prospective visitor. Be as thorough in your listing details as possible, and where possible include pictures of your tasting room and other public spaces. Show visitors where they will be and what they can experience.

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TAKE ACTION

UPDATE YOUR TASTING ROOM LISTING

Claiming and beautifying your tasting room listing will ensure your vital visit information – such as hours, tour availability and address – are accurate. Further, the grape varieties, features, and region data available will give potential visitors every opportunity to find your tasting room. The process is simple and fast.

Below you’ll find step by step instructions on how to update your tasting room information. The update process has three primary steps:

  •  Sign in / Register

  • Claim your tasting room listing

  • Update your tasting room information and save

STEP 1 – LEAVE THIS PAGE OPEN AND CLICK HERE TO OPEN visit.oregonwine.org IN A NEW BROWSER TAB

STEP 2 – SIGN IN OR CREATE AN ACCOUNT

Click “Sign In /  Register” in the upper right hand corner.

If you don’t have an account, enter the email address you’d like to use on the right side of the screen and click “Register.”

If you already have an account, enter your login information on the left side of the screen.

  • If you don’t remember your password you may request a reset here and one will be emailed to you
  • If you don’t know your username or email address email Kai McMurtry

You should now be signed in.

[If you just registered a new account, a courtesy email will be sent with your login credentials but you do not need it to proceed.]

STEP 3 – LOCATE YOUR TASTING ROOM LISTING AND CLAIM IT

Click the search icon at the top of the page or the search box on the home screen and enter the name of your winery.

After you enter the name of your winery and hit enter, you’ll see results appear. Click on your profile.

[If you can’t locate your listing email Kai McMurtry for assistance.]

Next, locate the “Claim Listing” link and click it. This claim ties your tasting room to your account and allows you to edit the listing information.

[If there is no “Claim Listing” option see the FAQ below.]

 

 

STEP 4 – UPDATE YOUR TASTING ROOM LISTING INFORMATION

After you click “Claim Listing” a dialogue box will pop up that reads “Click here to edit your listing.” You can also always access your listings from your account menu by clicking “Edit Listings” as seen below.

On your listings page click the “Edit” option underneath your winery name.

You are now free to edit your tasting room information. Remember to click “Save” at the bottom of the page when you’re finished.

The details you provide here will be used in the 2018 Oregon Wine Touring Guide, on the Explore Tasting Rooms website and in the OWB’s internal industry database. Please pay particular attention to address, hours, website and phone number. Keep in mind the more detailed your listing the more useful it will be to Oregon wine consumers.

 

Thank you for providing us with the most accurate information possible. Please repeat this process whenever your tasting room information changes so consumers and the Oregon Wine Board are up to date.

If you have any additional questions, please check the FAQ below.

FREQUENTLY ASKED QUESTIONS

Repeat the steps above to find and edit each of your businesses listings. Please do not create more than one user account for this process. If you think one of your tasting rooms is missing please contact Kai McMurtry.
If you can’t find your listing please email Kai McMurtry.
We would still like to ensure we have accurate business and contact information for you. Please simply email Kai McMurtry.
If there is no “Claim Listing” icon present it means your tasting room listing has already been claimed. First, check your own account by signing in and selecting “Edit Listings” from the top right account menu.

 

If you previously claimed the listing it will be displayed here. Simply click on “Edit” to begin updating your tasting room information (Step 3 above). If your tasting room is not listed here, please email Kai McMurtry to find out to whom it has been registered.

If you already have a site account and your tasting room listing has been claimed then you’re all done. If you haven’t claimed your listing please do so, even if all your listing information is accurate.
You can update your tasting room information at any time as needed. Follow the instructions above each time a change is needed.

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TOOLS AND ASSETS

EXPLORE DIGITAL ASSETS

Visual assets for print or digital sharing coming soon.

SOCIAL MEDIA

Social media is a great way to share this new itinerary tool with your audience. Be proactive and engaging with your social media, but also thoughtful in your frequency and timing. Consider the on-page “features” that your tasting room offers and how each one may inspire a post to engage a segment of your audience.

facebook icon 

Facebook is the social media platform with the largest audience. The more users engage with your content by liking, sharing and commenting, the more visible your posts will be to others. Tagging the Oregon Wine Board, as well as including hashtags will also broaden your post audience.

Official Facebook Account: @OregonWineInfo
Suggested Hashtag: #oregonwine

Instagram is a visual platform. Strong photos and videos are essential for user engagement and follower growth.

Official Instagram Account: @oregonwineboard
Suggested Hashtag: #oregonwine

twitter-icon

Twitter is a social media platform that enables users to send and read short 140-character messages. Twitter can be used to share news and ideas about your tasting room and general Oregon wine country travel. For the most exposure, feature engaging posts that will inspire your followers to re-tweet your post.

Official Twitter Account: @oregonwineboard
Suggested Hashtag: #oregonwine

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