Since 2012, the Oregon wine industry has celebrated Oregon Wine Month annually in May. The objectives of the Oregon Wine Month program are:
1. To encourage a period of increased support from distributors, restaurants and retailers in the Pacific Northwest
2. To create a platform for tactical winery promotions that stimulate sales in all channels
3. To develop deeper affinity for Oregon wine by forging an emotional connection with consumers
We recommend that everyone scroll through the presentation embedded below to get a taste of all of the elements of the 2017 Oregon Wine Month program. Then, use the buttons to access toolkits that provide information, actions and tools for different facets of the wine industry and trade.
Download a checklist of ideas and actions wineries can use across channels.
If you cannot find what you are looking for, or have questions, contact Jess Willey.