This toolkit addresses direct-to-consumer activities surrounding Oregon Wine Month. Below, you will find information on the OWB’s consumer-facing promotional activity, guidance on how to be sure your winery activities are included in the overall promotion, and ideas and assets you can use to activate Oregon Wine Month with your fans, followers and visitors.

Visit the Oregon Wine Month Toolkit homepage for a full overview of the program.

Visit the Oregon Wine Month Distributed Sales Toolkit for details on distributor, restaurant and retail programs.

INFORMATION

TASTING ROOM EVENTS

The Oregon Wine consumer events calendar is the No. 1 visited page on the website during Oregon Wine Month. All wineries are encouraged to submit events, whether at tasting rooms, restaurants or retail shops, to the calendar to increase their exposure. Submitting events to the calendar is always FREE.

REGIONAL ASSOCIATION EVENTS AND PROMOTIONS

Let’s get more wine tasters – and wine buyers – out into your tasting rooms. OWB is inviting AVA groups and regional associations to help create a swell of activity throughout the state during May by developing a special event or promotion in celebration of Oregon Wine Month. Multi-winery events or promotions are great for inspiring people to visit areas they haven’t been before, and they also provide both OWB and writers / media with events that can be promoted on a broader scale, which is not always possible with individual winery events.

Benefits to participating regions include:

  • Inclusion on the Oregon Wine Month Featured Events page on oregonwine.org (15k visitors between April/May 2016)
  • Featured events promoted through OWB’s social channels, consumer newsletter, and through digital advertising targeting fine wine consumers in Oregon, Seattle and San Francisco.
  • Inclusion as a part of pitches to media as highlights of Oregon Wine Month activity around the state

Some examples include: single-day tasting events, passport program, regional self-tour event with winery specials, tasting room promotion featuring all wineries in the association (e.g. each has a feature wine at special price; charitable donation for every purchase; two-for-one tastings; etc.).

Participating associations include: PDX Urban Wineries, Walla Walla Valley Wine Alliance, Cascade Foothills Winegrowers, Willamette Valley Wineries, Umpqua Valley Winegrowers, Southern Oregon Wineries, Ribbon Ridge AVA, Chehalem Mountains AVA and Heart of Willamette. If your association is not listed but would like to participate, email Kai McMurtry.

Full details of your event, including dates, details, participating businesses and logo/image, will be required by Feb 24. 

CONSUMER SWEEPSTAKES

A sweepstakes will run from Mar. 15 – May 31 on the Oregon Wine Month site. Its purpose is to entice visitors to the Oregon Wine Month website so that they can find out what is going on around the state during May. It also helps OWB build its consumer contact list for future communications.

In keeping with the overall campaign, the sweepstakes has a culinary theme built around the 2017 Oregon Wine A-List Wine Program of the Year, Larks Home Kitchen Cuisine. The winner will receive a three-night stay in Ashland, dinner at Larks, a day out with WineHopper tours, and more.

The sweepstakes details and entry form can be found here. Share this link with your mailing list and wine club members, and help spread the word on social media using the link and images below.

For more Oregon Wine Month social media images, see the Tools and Assets section below.

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TAKE ACTION

SUBMIT EVENTS TO CALENDAR

It is always free to post events on the OWB’s consumer calendar. Below are a few best practice listing tips:

  • Include an image, preferably related to your event, but any will improve your listing
  • Include your winery name in the event title, for ex. Winery Name Chardonnay Barrel Tasting
  • Begin your description with the most compelling aspect of your event
  • Double check your logistic info and spelling

Click here to add your event to the calendar.

ORDER TASTING ROOM POINT OF SALE (MAR. 15 DEADLINE)

The Mar. 15 deadline to order printed point of sale for tasting rooms has passed. If you placed an order, you should expect to receive materials by mid-April.

Tasting room staff are encouraged to download and print materials and use the customizable templates available under Tools and Assets below.

Tasting room staff are encouraged to download and print materials and use the customizable templates available under Tools and Assets below. If that doesn’t fit your needs, complete the form below by Mar. 15 and POS materials will be delivered to you by mid-April.

Each Tasting Room Kit includes:

  • Three posters (11×17) – two red bottle graphic and one photo-based
  • Five table tents (4×6) – can easily be put into picture frames to display on your tasting bar
  • 10 neck hangers (to display on bottles around your tasting room)

Most wineries should only need one kit of materials, but larger tasting room operations may want two.

If you have a second tasting room location, please complete this form twice. If you have any questions or concerns, please contact Jess Willey.

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TOOLS AND ASSETS

OREGON WINE MONTH LOGOS

Oregon Wine Month logos are great for use across your digital platforms (website, newsletter, social). They can also be used to create your own printed materials. If you require a different file format, email Jess Willey.

PRINTABLE POINT OF SALE

If you prefer to print your own point of sale materials on your office printer, you can download them using the links below. Flip through the slides to view the available point of sale.

If you would like to have POS professionally printed, contact Jess Willey about print-ready x1a PDF files for posters, case cards, table tents, skewer cards and bottle neckers.

CUSTOMIZABLE TEMPLATES

Templates enable every winery tasting room to customize signage, highlight events, special menus and more. PowerPoint and PDF versions are provided so you can choose your preferred format based on your software. Various sizes are available to fit different picture frames that you may want to use for your tasting bar.

Templates in PowerPoint format

Expand the section below to access PowerPoint files that you can easily manipulate using your standard office software.

Templates in PDF format

Expand the section below to access PDF files that can be customized using Adobe or graphic design software.

SOCIAL MEDIA

Social media is a great way to get the public excited about Oregon Wine Month! Be proactive and engaging with your social media, but also thoughtful in your frequency and timing of posts. Let your different channels tell your winery’s Oregon Wine Month story. Be sure to showcase some “behind-the-scenes” work at your winery and always try to engage and involve consumers via their social media.

facebook icon 

Facebook is the social media platform that will engage your largest audience. It’s great for sharing your Oregon Wine Month events, pictures, and winery/region history. The more users engage with your content by liking, sharing and commenting, the more visible your posts will be to others so keep posts fun and creative!

Official Facebook Account: @OregonWineInfo
Official program Hashtags: #OregonWineMonth  #oregonwine

Oregon Wine Month cover photo

Change your cover photo for Oregon Wine Month and post these images throughout May:

Facebook Cover Photo (click for full size)

Oregon Wine Month Logo Cover Photo (click for full size)

Or, customize your own Oregon Wine Month Facebook Cover Photo: In Photoshop, take a favorite photo of your winery and crop it to 851 pixels x 315 pixels then layer this white Oregon Wine Month logo over top.

Oregon Wine Month posts

Throughout May, post the images below to generate visibility for Oregon Wine Month. Use the opportunity to link to your website to showcase your Oregon Wine Month plans, or link to www.oregonwinemonth.org.

Click images for full size:
OWM_2017_FB_Logo_1200x630

OWM_2017_FB_DWCOW_1200x630

OWM_2017_FB_GIOW_1200x630

Instagram is perfect for short messaging about Oregon Wine Month and to showcase both the face of the program along with between-the-scenes fun around the winery and tasting room. Although mostly used for photo-sharing, Instagram also allows users to record and post 15-second videos in their feed.

Official Instagram account: @oregonwineboard

Official program Hashtags: #OregonWineMonth   #oregonwine

Throughout May, post the images below to generate awareness around Oregon Wine Month.

Oregon Wine Month posts

Click images for full size:
OWM_2017_Insta_Logo_1080x1080

OWM_2017_Insta_DWCOW_1080x1080_vert

OWM_2017_Insta_DWCOW_1080x1080_horiz

OWM_2017_Insta_GIOW_1080x1080_vert

OWM_2017_Insta_GIOW_1080x1080_horiz

twitter-icon

Twitter is a social media platform that enables users to send and read short 140-character messages. Twitter can be used to share news and connect to ideas related to your participation in Oregon Wine Month. For the most exposure, feature engaging posts that will inspire your followers to re-tweet your post.

Be sure to use the official Oregon Wine Month hashtag and when appropriate, tag the Oregon Wine Board.

Official Twitter Account: @oregonwineboard
Official Program Hashtags: #OregonWineMonth  #oregonwine

Oregon Wine Month cover photo

Use the Twitter Cover Photo (click for full size)

Or, customize your own Oregon Wine Month Twitter Cover Photo: In Photoshop, take a favorite photo of your winery and crop it to 1500 pixels x 500 pixels then layer this white Oregon Wine Month logo over top.

Oregon Wine Month posts

Click images for full size:
OWM_2017_Insta_Logo_1080x1080

OWM_2017_Insta_DWCOW_1080x1080_vert

OWM_2017_Insta_DWCOW_1080x1080_horiz

OWM_2017_Insta_GIOW_1080x1080_vert

OWM_2017_Insta_GIOW_1080x1080_horiz

WEBSITE AND NEWSLETTER

E-newsletters provide periodic updates to loyal customers who have opted-in to stay in touch with your brand. They are perfect for reminders to your customers about your participation in Oregon Wine Month. Newsletters provide a platform for a more in depth explanation of how your customers can benefit from the program.

Need inspiration? Consider a version of the copy below and include the Oregon Wine Month logo.

May is Oregon Wine Month!

Some of the world’s finest wines are made right here in Oregon. Join us this May in celebrating our official statewide month of wine tasting, wine learning and wine loving.

(Insert information about you winery’s Oregon Wine Month offerings.)

Oregon Wine Month events begin May 1 so it’s time to start planning. Don’t miss the Oregon Wine Month event calendar to plan your Oregon wine adventure!

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