The Oregon Wine consumer events calendar is the No. 1 visited page on the website during Oregon Wine Month. All wineries are encouraged to submit events, whether at tasting rooms, restaurants or retail shops, to the calendar to increase their exposure. Submitting events to the calendar is always FREE.
REGIONAL ASSOCIATION EVENTS AND PROMOTIONS
Let’s get more wine tasters – and wine buyers – out into your tasting rooms. OWB is inviting AVA groups and regional associations to help create a swell of activity throughout the state during May by developing a special event or promotion in celebration of Oregon Wine Month. Multi-winery events or promotions are great for inspiring people to visit areas they haven’t been before, and they also provide both OWB and writers / media with events that can be promoted on a broader scale, which is not always possible with individual winery events.
Benefits to participating regions include:
- Inclusion on the Oregon Wine Month Featured Events page on oregonwine.org (15k visitors between April/May 2016)
- Featured events promoted through OWB’s social channels, consumer newsletter, and through digital advertising targeting fine wine consumers in Oregon, Seattle and San Francisco.
- Inclusion as a part of pitches to media as highlights of Oregon Wine Month activity around the state
Some examples include: single-day tasting events, passport program, regional self-tour event with winery specials, tasting room promotion featuring all wineries in the association (e.g. each has a feature wine at special price; charitable donation for every purchase; two-for-one tastings; etc.).
Participating associations include: PDX Urban Wineries, Walla Walla Valley Wine Alliance, Cascade Foothills Winegrowers, Willamette Valley Wineries, Umpqua Valley Winegrowers, Southern Oregon Wineries, Ribbon Ridge AVA, Chehalem Mountains AVA and Heart of Willamette. If your association is not listed but would like to participate, email Kai McMurtry.
Full details of your event, including dates, details, participating businesses and logo/image, will be required by Feb 24.
A sweepstakes will run from Mar. 15 – May 31 on the Oregon Wine Month site. Its purpose is to entice visitors to the Oregon Wine Month website so that they can find out what is going on around the state during May. It also helps OWB build its consumer contact list for future communications.
In keeping with the overall campaign, the sweepstakes has a culinary theme built around the 2017 Oregon Wine A-List Wine Program of the Year, Larks Home Kitchen Cuisine. The winner will receive a three-night stay in Ashland, dinner at Larks, a day out with WineHopper tours, and more.
The sweepstakes details and entry form can be found here. Share this link with your mailing list and wine club members, and help spread the word on social media using the link and images below.
For more Oregon Wine Month social media images, see the Tools and Assets section below.
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