Oregon Wine Board
Company Type
General Administration
The Oregon Wine Board is a state-legislated commission funded primarily by the state’s wineries and grape growers. The OWB invests in marketing, promotion, media relations research and education on behalf of Oregon’s wine community.

The Communication Manager builds relationships and maintains contact with key media influencers across all platforms providing focused content that builds “Brand Oregon” in support of OWB’s strategic plan. This position is responsible for coordinating media outreach efforts with external partners including Travel Oregon and the Washington State Wine Commission, as well as regional and AVA associations. These include hosting key journalist visits and managing itineraries and media tastings. The role also involves media coverage tracking, analysis and reporting. This manager will regularly assess the Oregon wine industry’s capacity for engaging successfully with media and provide internal industry guidance and training as needed.

LOCATION: Portland, OR

QUALIFICATIONS: Seven years of communications and public relations experience required. Past assignments with fine wine media or in other enthusiast-driven consumer product categories is desired

Proficiency with database management, Microsoft Office, and PR applications such as Meltwater, Google Analytics, etc.
Extensive experience with social media
Acute sense of judgment, tact and diplomacy
Excellent written and oral skills
Strong customer service skills
Strong sense of teamwork and demonstrated ability to both manage, execute and assess programs
Accuracy and attention to detail
Proactive, action-oriented management style
Willingness to adapt to changing job requirements and team priorities

EDUCATION: Bachelor’s Degree required; communications or journalism degree preferred
POSITION TYPE: Full time, salaried (exempt)

REPORTS TO: President

• Develop, implement and measure strategic communications programs to further enhance “Brand Oregon” marketing efforts
• Segment and prioritize key media outlets and contacts and cultivate relationships
• Plan and coordinate media hosting tours
• Develop compelling Oregon wine story angles and pitch to focus media contacts and write clear and compelling press releases and pitch letters
• Identify media trends, and analyze and measure results to achieve the highest visibility for Oregon wine
• Serve as contact for media inquiries
• Primary ownership for maintaining and updating social media outreach targeting journalists in support of OWB’s Brand Oregon programming
• Make recommendations about ·social media program and responsible for monitoring usage
• Track and synthesize media coverage to maintain and expand the dashboard of OR wine quality measurements
• Post communications related updates and maintain updated press materials
• Manage subscriptions program, including keeping records on subscriptions and renewals as well as monitoring publications for relevant coverage as they are received
• Maintain an organized library of all industry and general media publications
• Daily monitoring all coverage related to Oregon wine industry, sending heads up on coverage and creating coverage reports as needed for specific news announcements and events
• Develop a monthly report summarizing PR activities with metrics that quantify results.
• Develop and maintain editorial calendars for key publications
• Participate in planning and strategic brainstorming for all communications planning projects and events
• Serve as a liaison for communications functions with other members of OWB staff
Contact Name