Thank you to the 300+ wineries that have signed on to participate in the “Oregon Wines Fly Free” program, a partnership between the Oregon Wine Board, Alaska Airlines and Travel Oregon. This program not only encourages out-of-state Alaska Airlines Mileage Plan members to visit tasting rooms by offering free tastings, but it also promotes tasting room sales by waiving the baggage fee on one case of Oregon wine for their domestic return flight home. Oregon Wines Fly Free is unique among Alaska Airlines’ similar programs in other wine regions, as Oregon is the only region with state-wide participation from all airports served by the airline (Medford, Redmond, Eugene and Portland, plus Walla Walla, WA).
OREGON WINES FLY FREE TOOLKIT
Below, participating wineries can find tips and resources to help promote the program and drive tasting room sales. Included in the toolkit are new digital graphics for your social media channels in addition to plug-in ready program-related copy for your consumer marketing efforts.
The point-of-sale materials, digital assets, ideas and inspiration provided are intended to make it easy for you to amplify your involvement in the Oregon Wines Fly Free program. We encourage you to post with frequency and to get creative. We hope that your involvement with the program, along with the resources provided here and delivered to your tasting room, will help stimulate your sales with out-of-town visitors.
Simply email Kai McMurtry and include the following information:
- Winery contact name, email, and phone number
- Mailing address
- AVA under which you’d like to be listed
She will follow up with an email and will mail you promotional materials and stickers.
Download program graphics for your social media channels here.
Facebook is the social media platform that will engage your largest audience. It’s great for sharing pictures, articles and comments about the Oregon Wines Fly Free program. The more users engage with your content by liking, sharing and commenting, the more visible your posts will be to others so keep posts fun and creative!
Wines Fly Free on Twitter
Official Twitter Accounts: @Oregon_Wine @AlaskaAir @TravelOregon
Official Program Hashtags: #oregonwine #WinesFlyFree #traveloregon #iflyalaska
Twitter is a social media platform that enables users to send and read short 140-character messages called “tweets.” Twitter can be used to share news and connect to ideas related to Oregon Wines Fly Free. For the most exposure, feature engaging posts that will inspire your followers to re-tweet your post.
Instagram is perfect for short messaging about Oregon Wines Fly Free and to showcase both the “face” of the program along with between-the-scenes fun around the winery and tasting room. Although mostly used for photo-sharing, Instagram also allows users to record and post 15-second videos in their feed.
Your Newsletter – E-newsletters provide periodic updates to loyal customers who have opted-in to stay in touch with your brand. They are perfect for reminders to your customers about your participation in Oregon Wines Fly Free, especially in advance of heavy travel seasons. Newsletters provide a platform for a more in depth explanation of how your customers can benefit from the program.
Need inspiration? Consider a version of the copy below with a picture of the program logo:
Did you know that (insert winery name) wines fly free on Alaska Airlines? Alaska Airlines Mileage Plan members may check one case of wine (6 or 12 bottles) for free on Alaska Airlines flights from Eugene, Medford, Portland, Redmond or Walla Walla, WA. To sweeten the deal, we invite you to enjoy a complimentary tasting when you show your in-bound boarding pass (paper or digital) and proof of your Alaska Airlines Mileage Plan membership when you visit our tasting room. Not an Alaska Airlines Mileage Member? It’s free and easy to sign up! Click here for more information on the Oregon Wines Fly Free program.
Program Details: www.oregonwinesflyfree.org
Book a flight on Alaska Air: http://bit.do/OWFFBook
Alaska Airlines Mileage Club signup: http://bit.do/OWFFMileage
Tasting Room FAQ 2016 – Answers to questions you or your tasting room visitors may have.
Wine Checked Baggage Policies – A reference guide for checking wine on airlines flying out of Oregon.