Announcing New Partnership With TEXSOM

June 8, 2017|Grapevine, OWB Blog, Trade Marketing|

The annual TEXSOM conference is considered by many to be the most prominent and influential wine trade education conference in the U.S., offering seminars, networking opportunities and rare chances to taste premium wines from around the world. The conference boasts an impressive list of attendees including sommeliers, retail wine buyers, distributor/importer executives and sales reps, [...]

Announcing New Partnership With GuildSomm

June 8, 2017|OWB Blog, Trade Marketing|

"A Tour of Oregon" podcast episode recently premiered  GuildSomm is a nonprofit international membership organization for sommeliers and wine professionals that helps members expand their knowledge of the wine world, network, and stay up-to-date on industry news and trends. The Oregon Wine Board has partnered with GuildSomm to produce an hour-long podcast and a ten [...]

Letter from the OWB Chairman | May 23, 2017

May 23, 2017|Grapevine, OWB Blog, Trade Marketing|

Dear friends, Distribution and the 3-tier system continue to be ongoing and heated topics of debate in our industry. Recently I had the opportunity to attend my 25th Wine and Spirits Wholesalers of America (WSWA) convention, where I had meetings with principals from over 40 leading U.S. wine distributors. You may recall that in 2015 [...]

Nominate an Oregon Wine Month Rep of the Year

May 22, 2017|Grapevine, Oregon Wine Month, Trade Marketing|

Oregon Wine Month would not be possible without the hard-working distributor sales reps that call on top accounts, get those by-the-glass features and secure incredible retail display activity. In recognition of this, the OWB will honor two distributor sales reps as Oregon Wine Month Reps of the Year based on performance during May 2017. Who [...]

We’ve Updated the Oregon Wine Resource Studio

May 5, 2017|Grapevine, OWB Blog, Trade Marketing|

Explore new information and download updated materials The Oregon Wine Board is committed to maintaining the Oregon Wine Resource Studio to be the most comprehensive and up-to-date source for Oregon wine education materials. Below is a list of the major additions and updates made available this month. Note: There have been minor updates made to most of the Resource Studio [...]

Are You Ready for Oregon Wine Month?

April 17, 2017|Consumer Marketing, Grapevine, Oregon Wine Month, OWB Blog, Trade Marketing|

There are many ways to get involved - make sure you're ready to celebrate in style. Oregon Wine Month kicks off in two short weeks and there are still plenty of opportunities to take advantage of the OWB's multi-channel programs. More than 75 restaurant accounts have signed up to host month-long Oregon wine flights, but [...]

Update on International Marketing Activities (Grapevine Newsletter)

April 11, 2017|Grapevine, International Marketing, OWB Blog, Trade Marketing|

It has been an exciting start to the year for Oregon wine in international markets. In the past two months many of your industry colleagues have carried the flag for Oregon in seven different countries by participating in Oregon Wine Board-organized trade tastings and educational seminars. Our consistent presence in those markets is paying off [...]

Oregon Wins Big at 2017 TEXSOM International Wine Awards

March 26, 2017|Grapevine, OWB Blog, Trade Marketing|

At the beginning of January the OWB issued a call for wines on behalf of the TEXSOM International Wine Awards (TIWA) in hopes of increasing Oregon’s representation and the results were staggering. The 2017 results were announced on Monday, Mar. 20 and, thanks to your efforts, the number of award-winning wines from Oregon more than doubled compared to [...]

Check out the 2017 Oregon Wine Month Toolkit

March 24, 2017|Consumer Marketing, Grapevine, Oregon Wine Month, OWB Blog, Trade Marketing|

The 2017 Oregon Wine Month toolkit is now live on the OWB industry site, with resources to help you and your distributor partners get ready for May. The toolkit has two sections: one for direct to consumer sales and tasting rooms; and one for sales reps, restaurants and retailers. Each section contains information about the [...]

Order Oregon Wine Month Point of Sale Materials

March 13, 2017|Consumer Marketing, Grapevine, Oregon Wine Month, OWB Blog, Trade Marketing|

Tasting rooms: The OWB is offering printed point of sale materials at no charge to tasting rooms upon request. The deadline to order a kit of materials for your tasting room is Mar. 15. For details and to place an order, please complete the form in the direct to consumer section of the Oregon Wine Month [...]