View the 2017 Consumer Research Study Webinar

January 31, 2017|Consumer Marketing, Grapevine, Market/Economic Research, OWB Blog|

On Jan. 18, the Oregon Wine Board produced a webinar in conjunction with Christian Miller of Full Glass Research highlighting the newly commissioned national consumer research study. Access to the webinar video, the slide show and the original report can be found in the Education section of the industry website under education resources. For questions [...]

Last Chance to Register for the Consumer Research Study Webinar

January 12, 2017|Consumer Marketing, Market/Economic Research, OWB Blog|

Join the OWB and Christian Miller of Full Glass Research as he presents the findings from a newly commissioned consumer research study in a webinar on Jan. 18 at 11 a.m. Attend this webinar and walk away with a better understanding of: The purchasing habits, buying influences and perceptions among the segment of fine wine [...]

Register Now For Newly Commissioned Consumer Research Study Webinar!

December 21, 2016|Grapevine, Market/Economic Research, OWB Blog|

OWB recently commissioned a Wine Opinions survey to further understand the purchasing habits, buying influences and perceptions among the segment of fine wine consumers who purchase 85% of wines priced more than $20 at retail. This study digs into the Oregon wine “super fan,” investigating attributes and behaviors of consumers who cite Oregon wines as [...]

Research Update: Molecular and Biochemical Analysis of Phenolic Acid Decarboxylase from Brettanomyces Yeast Isolates

November 16, 2016|Market/Economic Research, OWB Blog|

Contamination by Brettanomyces is a major contributor to spoilage of finished wine. One mechanism of spoilage is through metabolism of grape-derived compounds, hydroxycinnamic acids (HCAs). Brettanomyces yeast converts these compounds into volatile products responsible for off-aromas and flavors, notably 4-vinyl phenol (4-VP) and 4-ethyl phenol (4-EP). This “Brett taint” is often described as horse blanket, [...]

Research Update: Impact of Pre-Fermentation Cold Soak Conditions on Microbial Populations and Consequences for Wine Aroma

October 19, 2016|Market/Economic Research, OWB Blog|

Wine aroma is one of the most important components of wine quality and can be impacted by grape variety, viticultural practices and winemaking procedures. One particular practice that is employed during Pinot noir production to impact wine aroma is cold soaking. In this process, grapes are held at cold temperatures to prevent growth of Saccharomyces [...]

Register Now for the 2017 Oregon Wine Symposium

September 12, 2016|Education, Market/Economic Research, OWB Blog, Trade Marketing|

Registration is open for the 2017 Oregon Wine Symposium, Feb. 21-22 at the Oregon Convention Center in Portland. The Symposium comprises two full days of industry thought leaders and experts covering the most relevant topics in viticulture, enology and wine business plus the Northwest’s biggest wine industry trade show, with more than 170 exhibitors. The [...]

Start Thinking About Your Experiment!

August 24, 2016|Education, Market/Economic Research, OWB Blog|

Trial applications open Sept. 27 The Experimental Wine program is back for the 2017 Oregon Wine Symposium. The trial entry form will open in late September but it’s never too early to start thinking about your trial.  The Symposium planning committee is looking to feature vineyard or winery trial experiments that directly reflect Symposium session curriculum. [...]

2015 Oregon Vineyard and Winery Report Now Available

August 15, 2016|Market/Economic Research, OWB Blog|

Industry growth steady with planted acres, tonnage and a 9% sales increase leading the charge Oregon’s wine industry continued to grow for the fourth consecutive year but at a more modest pace according to the 2015 Vineyard and Winery Report. Released today, the report indicates the number of vineyards operating in the state increased 2% to [...]

Pest Management Strategic Plan for Wine Grapes in Oregon

July 18, 2016|Market/Economic Research, OWB Blog|

In a proactive effort to identify pest management priorities and lay a foundation for future strategies, wine grape growers, commodity group representatives, pest control advisors, regulators, university specialists, and other technical experts from Oregon formed a work group and assembled a Pest Management Strategic Plan for Wine Grapes in Oregon, which was funded through an OWB research [...]

Research Update: Oregon Wine Board Commits to Fund Multi-Year Research Project

July 13, 2016|Market/Economic Research, OWB Blog|

The Oregon Wine Board is working to increase the impact of its research initiatives this year by committing to fund a project that builds new collaborations and develops new technology to enhance our knowledge base for three years. By doing so, the OWB will increase the impact and overall power of its research funding efforts, [...]