Aug. 22 Workshop: Breeding Grapes for a Changing World – European Hybrids

August 14, 2017|Education, Grapevine, OWB Blog|

Vineyard sustainability can be more than a reductionist practice of removing off-farm inputs such as pesticides and fertilizers, or adding biodiversity to the ecosystem.  It can also change the fundamental nature of grapevine cultivars that are used to make wine, for example, by adopting hybrid varieties that are tolerant to diseases or other biotic or [...]

LIVE / Oregon Wine Research Institute Field Day | August 7, 2017

July 26, 2017|Education, Grapevine, OWB Blog, Viticulture + Enology, Workshop|

Join LIVE and the Oregon Wine Research Institute on Monday, August 7 at Ponzi Vineyards in Sherwood, Oregon for an expert-led overview of issues impacting sustainability in vineyards. The LIVE Field Day is open to all and there is no registration fee but pre-registration is required. You can find out more about LIVE at livecertified.org and [...]

BC Wine Grape Council’s Enology and Viticulture Conference

June 16, 2017|Education, Grapevine, Viticulture + Enology|

The 18th annual BC Wine Grape Council’s Enology and Viticulture Conference and Tradeshow will take place in Penticton, BC on Jul. 17-18. The conference includes over 22 presentations in viticulture and enology including sessions on remote sensing, imaging and drones, disease updates on leafroll and brown marmormated stink bugs, irrigation management, leaf removal and wine [...]

Direct to Consumer Sales Insights and Recap – May 2017

June 15, 2017|Education, Grapevine, OWB Blog|

To compile useful resources for the industry, the Oregon Wine Board staff attended three DTC education events: DTC Seminar featuring WISE Academy, e-Cellar, ShipCompliant, Oregon Wine Services  – May 4 Vin65 Roadshow – May 9 Silicon Valley Bank Wine Sales Videocast – May 17 As DTC execution varies greatly from brand to brand, a spectrum [...]

Oregon Wine Symposium Content Now Open to View

June 2, 2017|Education, Grapevine, Oregon Wine Symposium|

Content from the 2017 Oregon Wine Symposium is now available for all to view. Until Jun. 1, the videos and presentation materials had been password protected, only available to Symposium attendees who completed the event survey. View the 2017 Symposium content.

Replay of Silicon Valley Bank’s DTC Wine Sales Videocast

May 19, 2017|Consumer Marketing, Education, Grapevine, Market/Economic Research|

On May 17, Silicon Valley Bank presented a live videocast about the latest trends in direct-to-consumer sales. SVB also shared the results of their 2017 Direct-to-Consumer Wine Survey and discussed the highlights. Watch a replay of the videocast.

Save 15% on Upcoming WISE Academy DTC Classes

April 6, 2017|Consumer Marketing, Education, Grapevine|

Popular Oregon Wine Symposium presenters WISE Academy are hosting a series of classes on DTC sales and marketing in the Willamette Valley throughout June. Employees of Oregon wineries can save 15% off registration using code OWB15. June 5, 9 & 15 WISE #213 WINE CLUB MANAGEMENT CERTIFICATE Develop and manage a club with loyal members [...]

Offering an Industry Educational Event?

March 24, 2017|Education, Grapevine, OWB Blog|

The OWB is dedicated to providing members of our community with educational offerings as part of its mandate. In addition to the educational seminars sponsored by the OWB, educational opportunities hosted by third-party organizations can also be promoted in the Grapevine and on the industry website. If your organization is hosting an industry educational event [...]

Attend the IQ 2017 Conference

January 3, 2017|Education, Grapevine, OWB Blog|

Mark your calendars for IQ 2017 at Charles Krug Winery in Napa Valley on Mar. 2. The event, sponsored by Wine Business Monthly, is a one-of-a-kind event and trade show focusing on the unique business issues and growth challenges facing ultra-premium wineries, the latest innovations and best practices that will drive the advancement and quality [...]

Attend the UC Davis Wine Executive Program

January 3, 2017|Education, Grapevine, OWB Blog|

The UC Davis Wine Executive Program is scheduled for Mar. 26 - 30. This program is uniquely designed to teach the fundamentals of winemaking and the business management skills necessary to be profitable in today’s challenging and dynamic wine industry. Sessions are tailored to help industry leaders grow their businesses by expanding on such topics [...]