Vineyard sustainability can be more than a reductionist practice of removing off-farm inputs such as pesticides and fertilizers, or adding biodiversity to the ecosystem. It can also change the fundamental nature of grapevine cultivars that are used to make wine, for example, by adopting hybrid varieties that are tolerant to diseases or other biotic or [...]
Join LIVE and the Oregon Wine Research Institute on Monday, August 7 at Ponzi Vineyards in Sherwood, Oregon for an expert-led overview of issues impacting sustainability in vineyards. The LIVE Field Day is open to all and there is no registration fee but pre-registration is required. You can find out more about LIVE at livecertified.org and [...]
The 18th annual BC Wine Grape Council’s Enology and Viticulture Conference and Tradeshow will take place in Penticton, BC on Jul. 17-18. The conference includes over 22 presentations in viticulture and enology including sessions on remote sensing, imaging and drones, disease updates on leafroll and brown marmormated stink bugs, irrigation management, leaf removal and wine [...]
To compile useful resources for the industry, the Oregon Wine Board staff attended three DTC education events: DTC Seminar featuring WISE Academy, e-Cellar, ShipCompliant, Oregon Wine Services – May 4 Vin65 Roadshow – May 9 Silicon Valley Bank Wine Sales Videocast – May 17 As DTC execution varies greatly from brand to brand, a spectrum [...]
Content from the 2017 Oregon Wine Symposium is now available for all to view. Until Jun. 1, the videos and presentation materials had been password protected, only available to Symposium attendees who completed the event survey. View the 2017 Symposium content.
On May 17, Silicon Valley Bank presented a live videocast about the latest trends in direct-to-consumer sales. SVB also shared the results of their 2017 Direct-to-Consumer Wine Survey and discussed the highlights. Watch a replay of the videocast.
Popular Oregon Wine Symposium presenters WISE Academy are hosting a series of classes on DTC sales and marketing in the Willamette Valley throughout June. Employees of Oregon wineries can save 15% off registration using code OWB15. June 5, 9 & 15 WISE #213 WINE CLUB MANAGEMENT CERTIFICATE Develop and manage a club with loyal members [...]