Replay of Silicon Valley Bank’s DTC Wine Sales Videocast

May 19, 2017|Consumer Marketing, Education, Grapevine, Market/Economic Research|

On May 17, Silicon Valley Bank presented a live videocast about the latest trends in direct-to-consumer sales. SVB also shared the results of their 2017 Direct-to-Consumer Wine Survey and discussed the highlights. Watch a replay of the videocast.

Are You Ready for Oregon Wine Month?

April 17, 2017|Consumer Marketing, Grapevine, Oregon Wine Month, OWB Blog, Trade Marketing|

There are many ways to get involved - make sure you're ready to celebrate in style. Oregon Wine Month kicks off in two short weeks and there are still plenty of opportunities to take advantage of the OWB's multi-channel programs. More than 75 restaurant accounts have signed up to host month-long Oregon wine flights, but [...]

Save 15% on Upcoming WISE Academy DTC Classes

April 6, 2017|Consumer Marketing, Education, Grapevine|

Popular Oregon Wine Symposium presenters WISE Academy are hosting a series of classes on DTC sales and marketing in the Willamette Valley throughout June. Employees of Oregon wineries can save 15% off registration using code OWB15. June 5, 9 & 15 WISE #213 WINE CLUB MANAGEMENT CERTIFICATE Develop and manage a club with loyal members [...]

Check out the 2017 Oregon Wine Month Toolkit

March 24, 2017|Consumer Marketing, Grapevine, Oregon Wine Month, OWB Blog, Trade Marketing|

The 2017 Oregon Wine Month toolkit is now live on the OWB industry site, with resources to help you and your distributor partners get ready for May. The toolkit has two sections: one for direct to consumer sales and tasting rooms; and one for sales reps, restaurants and retailers. Each section contains information about the [...]

Airbnb Seeking Wine Hosts for New Experience Feature

March 24, 2017|Consumer Marketing, Grapevine|

Airbnb recently announced a new experience feature that helps guests connect more deeply with local communities. They are looking for individuals interested in hosting a wine experience within 90 minutes of Portland. Airbnb Experiences offer a unique level of access or perspective, and a high level of participation for guests. An example of a successful application would be [...]

Oregon Wine Month Sweepstakes is Open and Ready to Share

March 23, 2017|Consumer Marketing, Grapevine, Oregon Wine Month|

The 2017 Oregon Wine Month consumer sweepstakes went live on Mar. 15 and runs through the end of May. One lucky winner and guest will fly to Oregon for a 4-day wine and food getaway. Three runners-up will join Cellar 503 to continue their exploration of Oregon wine at home. Sharing this opportunity on your [...]

Claim Your Tasting Room Listing and Connect with Visitors

March 21, 2017|Consumer Marketing, Grapevine, OWB Blog, Tasting Room Listings|

It's a good time to be an Oregon wine country visitor. In the last few weeks the OWB has released the 2017 Oregon Wine Touring Guide and a new web resource where prospective visitors can build itineraries around more than just location by incorporating grape varieties and amenities that suit their personal interests, such as sustainability, tours, outdoor seating and much more. This new [...]

Order Oregon Wine Month Point of Sale Materials

March 13, 2017|Consumer Marketing, Grapevine, Oregon Wine Month, OWB Blog, Trade Marketing|

Tasting rooms: The OWB is offering printed point of sale materials at no charge to tasting rooms upon request. The deadline to order a kit of materials for your tasting room is Mar. 15. For details and to place an order, please complete the form in the direct to consumer section of the Oregon Wine Month [...]

2017 Oregon Wine Touring Guides

March 9, 2017|Consumer Marketing, Grapevine, Oregon Wine Touring Guide, OWB Blog|

Order a free box for your tasting room today Great news: The 2017 Oregon Wine Touring Guide is printed and shipping and beautiful. With all new features, itineraries, photographs, listings and intuitive maps it's an 88-page love letter to Oregon wine, and a strong tool for visit inspiration and realization. In this, the second edition of [...]

Order the 2017 Official Oregon Wine Touring Guide Now

February 28, 2017|Consumer Marketing, Grapevine, Oregon Wine Touring Guide, OWB Blog|

The 2017 Oregon Wine Touring Guide was printed in mid-February. Now is your chance to order a box of this comprehensive 88-page magazine for your tasting room. This guide is full of compelling editorial, beautiful photography, six regional itineraries and – importantly – tasting room listings with maps that have been redesigned to improve the user experience. [...]