About Michelle Kaufmann

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So far Michelle Kaufmann has created 163 blog entries.

Airbnb Seeking Wine Hosts for New Experience Feature

March 13, 2017|Consumer Marketing, Grapevine|

Airbnb recently announced a new experience feature that helps guests connect more deeply with local communities. They are looking for individuals interested in hosting a wine experience within 90 minutes of Portland. Airbnb Experiences offer a unique level of access or perspective, and a high level of participation for guests. An example of a successful application would be [...]

2017 Oregon Wine Touring Guides

March 9, 2017|Consumer Marketing, Grapevine, Oregon Wine Touring Guide, OWB Blog|

Order a free box for your tasting room today Great news: The 2017 Oregon Wine Touring Guide is printed and shipping and beautiful. With all new features, itineraries, photographs, listings and intuitive maps it's an 88-page love letter to Oregon wine, and a strong tool for visit inspiration and realization. In this, the second edition of [...]

Order Oregon Wine Month Point of Sale Materials

March 8, 2017|Oregon Wine Month, OWB Blog|

Deadline for requesting printed materials is Mar. 15 for tasting rooms and distributors Tasting Rooms All of the Oregon Wine Month point of sale materials are available on the Oregon Wine Month toolkit, accessible for anyone to download and print. If you would like printed materials sent to your tasting room, the Oregon Wine Board [...]

Order the 2017 Official Oregon Wine Touring Guide Now

February 28, 2017|Consumer Marketing, Grapevine, Oregon Wine Touring Guide, OWB Blog|

The 2017 Oregon Wine Touring Guide was printed in mid-February. Now is your chance to order a box of this comprehensive 88-page magazine for your tasting room. This guide is full of compelling editorial, beautiful photography, six regional itineraries and – importantly – tasting room listings with maps that have been redesigned to improve the user experience. [...]

PSU Climate Adaptation Series: Climate, Grapes and Wine

February 28, 2017|Grapevine, OWB Blog, Viticulture + Enology|

Join the doctoral students from Portland State University’s National Science Foundation IGERT program to see experts from across the country present on a range of topics related to climate adaptation. On Mar. 9 at 4 p.m., Dr. Gregory V. Jones will present on understanding terroir influences and sustainability in a variable and changing climate. This presentation is free [...]

Linfield College Wine Lecture Series: The Current State of International Wine Marketing with Alex Gambal

February 28, 2017|Grapevine, OWB Blog, Workshop|

After graduating from UNC Chapel Hill in 1979, Alex Gambal quickly began a career in real estate in Washington D.C. With a passion for Burgundy, he left the world of real estate to explore the Côte D’Or. During his exploration, he attended viticulture school in Beaune and in 1997 founded Maison Alex Gambal, an estate-based, biodynamic producer in Burgundy. Following the [...]

Apply Now for Feast Portland 2017

February 28, 2017|Calls for Wine, Grapevine, OWB Blog|

Winery applications are being accepted for the 2017 Grand Tasting on Sept. 15-16 at Pioneer Courthouse Square. The Grand Tasting provides a terrific showcase for brands and attracts more than 4,000 culinary and wine enthusiasts, members of the trade and media. There are a limited number of winery spaces available at the Grand Tasting, so all interested [...]

It’s Time to Start Planning for Oregon Wine Month 2017

February 27, 2017|Oregon Wine Month, OWB Blog|

Enroll in the Mar. 2 webinar, explore the marketing and sales toolkit, and order materials for your tasting room or distributor.   Check Out the Oregon Wine Month Tooklit The 2017 Oregon Wine Month toolkit is now live on the OWB industry site, with resources to help you and your distributor partners get ready for [...]

Research Update: Integrative studies of vector-related field epidemiology for grapevine red blotch-associated virus

February 16, 2017|OWB Blog, OWB Funded Research, Technical Research, Viticulture + Enology|

Grapevine virus diseases are of serious concern for vineyard managers and winemakers in all Western production regions. Grapevine red blotch-associated virus (GRBaV) impacts grape berry quality. Growers and scientists alike have noticed a consistently lower °Brix at harvest of infected vines, resulting in removal of symptomatic vines from vineyards. What's more concerning is that GRBaV [...]

Last Chance to Register for the 2017 Oregon Wine Symposium

February 16, 2017|Oregon Wine Symposium|

The 2017 Oregon Wine Symposium takes place next week at the Oregon Convention Center in Portland. You won't want to miss two full days of industry thought leaders and experts covering the most relevant topics in viticulture, enology and wine business, plus the Northwest’s largest wine industry trade show featuring more than 170 exhibitors. The Symposium is a [...]